This Die Hard Trailer Presents the Film as a Holiday Classic
Ellen Smith — December 27, 2018 — Marketing
References: itunes.apple & adweek
Die Hard has been re-branded as a classic holiday film in a re-worked trailer produced by Fox Home Entertainment, it's called "Die Hard: The Greatest Christmas Story Ever Told."
The acclaimed action film does take place over the holiday season, so it includes a few tropes and nods toward things traditionally Christmas things, like Santa, trees, or characters named Holly. The humorous new trailer has been uploaded to YouTube with a clever re-written synopsis that reads "Facing Christmas 3,000 miles from his estranged wife and two children, New York policeman John McClane flies to Los Angeles bearing presents and hoping to patch up his marriage."
The film's famous explosions and action scenes are previewed over a holiday soundtrack, reminding consumers of the classic December film the family will love.
The acclaimed action film does take place over the holiday season, so it includes a few tropes and nods toward things traditionally Christmas things, like Santa, trees, or characters named Holly. The humorous new trailer has been uploaded to YouTube with a clever re-written synopsis that reads "Facing Christmas 3,000 miles from his estranged wife and two children, New York policeman John McClane flies to Los Angeles bearing presents and hoping to patch up his marriage."
The film's famous explosions and action scenes are previewed over a holiday soundtrack, reminding consumers of the classic December film the family will love.
Trend Themes
1. Holiday-themed Movie Remakes - Opportunity for film studios to re-work popular action films into holiday classics, tapping into the nostalgia and appeal of holiday movies.
2. Humorous Holiday Marketing - Brands can leverage humor and clever marketing tactics to reposition existing products or services as holiday-themed, expanding their customer base and generating buzz.
3. Nostalgic Holiday Content - Creating nostalgic holiday content such as re-branded trailers can engage audiences and evoke positive emotions, driving brand loyalty and customer engagement.
Industry Implications
1. Film and Entertainment - Film studios can explore innovative strategies to re-brand and market existing action movies as holiday classics, appealing to a wider range of consumers during the holiday season.
2. Marketing and Advertising - Marketing agencies can develop humorous and creative campaigns that reposition products or services as holiday-themed, captivate audiences, and drive sales.
3. Digital Media and Content Creation - Digital media companies and content creators can explore opportunities to produce nostalgic holiday content, such as re-branded trailers, to engage and entertain audiences across various platforms.
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