Supersized Model Portraits

Details Magazine's Scale Model Editorial Plays with Proportion

Jeremy Matos and Richard Detwiler star in "Scale Model", a super-sized editorial exclusive for Details magazine. The newcomers are captured by photographer Christopher Griffiths' lens while donning an elegant wardrobe of tailored suit garments.

Gracing the September 2014 edition of Details magazine, "Scale Model" depicts its model stars as Godzilla-like giants who roam an urban city setting. The guys are dapper and terrifying as they tower over buildings and cars.

Styling for this image series is courtesy of Benjamin Sturgill who worked alongside casting director Edward Kim. Benjamin dresses models Jeremy and Richard in a slew of timeless wardrobe staples from a number of luxe designer labels. The fashions featured in this series range from plaid to houndstooth prints that embody classic elegance.

Elegant Wardrobe Staples
Opportunity for luxury fashion brands to create timeless wardrobe staples that embody classic elegance.
Proportional Distortion
Opportunity for photographers to explore the concept of scale and distortion in their work.
Urban City Settings
Opportunity to create unique and visually striking editorials by featuring models in urban city settings.

Sectors Adopting This

Luxury Fashion
Luxury fashion brands can capitalize on the demand for elegant wardrobe staples.
Photography
Photographers can experiment with the concept of scale and distortion in their work.
Editorial Publishing
Editorial publications can create visually striking content by featuring models in urban city settings.
SCORE
5.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 71%
Freshness 8%

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