DESCENDANT and Ron Herman Link for Another Capsule Collection
Kanesa David — November 30, 2022 — Fashion
References: descendant.jp & hypebeast
Ron Herman and DESCENDANT continue their partnership with a new limited edition capsule. The collection celebrates the 5th anniversary of the Ron Herman Yokohama store by introducing a black monochrome varsity jacket with leather sleeves. The jacket boasts a white ‘D’ logo with DESCENDANT’s arrow motif, diagonal zippered pockets, and a quilted nylon interior. Other offerings include a sweatsuit made from Turkish cotton with similar ‘D’ branding and co-branded tags.
The varsity jacket will only be available at the Ron Herman store in Yokohama. At the same time, the DESCENDANT x Ron Herman hoodies and pants will be sold at DESCENDANT's online store and dealers.
"[...] [I]n the case of DESCENDANT, we have nothing to worry about, and it is the only brand we don’t need to place specific requests. Whatever Mr.Nishiyama creates, I know they are already suitable for Ron Herman to be sold at the store,” Ron Herman’s men’s director Yasuhiro Suzuki was quoted in an interview.
Image Credit: DESCENDANT, hypebeast, descendant.jp
The varsity jacket will only be available at the Ron Herman store in Yokohama. At the same time, the DESCENDANT x Ron Herman hoodies and pants will be sold at DESCENDANT's online store and dealers.
"[...] [I]n the case of DESCENDANT, we have nothing to worry about, and it is the only brand we don’t need to place specific requests. Whatever Mr.Nishiyama creates, I know they are already suitable for Ron Herman to be sold at the store,” Ron Herman’s men’s director Yasuhiro Suzuki was quoted in an interview.
Image Credit: DESCENDANT, hypebeast, descendant.jp
Trend Themes
1. Monochrome Varsity Jackets - The popularity of monochrome varsity jackets presents an opportunity for fashion retailers to create limited edition collections in collaboration with popular brands or designers.
2. Brand Collaborations - Businesses can leverage co-branded collections to create exclusivity and drive sales by targeting niche markets.
3. Online-exclusive Collections - Retailers can reach a wider audience by offering products online, allowing customers to purchase from anywhere in the world.
Industry Implications
1. Fashion - Fashion retailers can increase sales and appeal to a wider audience by collaborating with popular brands or designers to create limited edition collections.
2. Retail - Retailers can drive sales and generate buzz by promoting exclusive collections or products that are only available in select locations or online.
3. E-commerce - By offering online-exclusive collections, e-commerce retailers can increase their reach and appeal to a global audience.
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