This very clever parody ad would convince you that Canadian men love their diapers - until the end of the commercials and you find out the need the diapers so they can watch the all horror channel, Scream TV. Fun kiddie music, men frolicking in diapers, what could be more fun? The commercial was produced by Zig.
Implications - Advertising agencies are being called upon to break through the advertising clutter and draw attention to consumers. Parody ads such as the 'Comfies' commercial promote a humorous reaction. Humorous reactions can help to break through the clutter of other, more conventional ads. The more outrageous and humorous the idea is, the more likely it will draw attention to the brand being advertised.