Adorable Fruity Kicks

The Converse Fruit Pack is Plastered With Bright Produce

The Converse Fruit Pack is set to be released exclusively in Japan for the 2011 Spring/Summer season. The Converse All Star Hi model has been given a tutti-fruity makeover that leaves the iconic shoe fresh for the picking.

Included in the Converse Fruit Pack are a pair featuring succulent bright red strawberries and a very bright pair with a sliced lemon pattern. These two sweet kicks are ready for the summer weather and are the perfect shoes to wear for a nice July picnic.

Fruity Footwear
Opportunity for shoe companies to create fun and colorful footwear with fruit-inspired designs.
Seasonal Exclusive Releases
Opportunity for brands to create limited edition collections for specific geographic regions or time periods, generating buzz and exclusivity.
Iconic Product Makeovers
Opportunity for brands to revamp classic products with new designs or themes to attract new customers and refresh their brand image.

Sectors Adopting This

Footwear
Opportunity for shoe manufacturers and retailers to tap into the demand for unique and trendy shoe designs.
Fashion
Opportunity for fashion brands to collaborate with artists or brands to create limited edition collections that appeal to specific target markets.
Retail
Opportunity for retailers to create exclusive partnerships with brands to offer limited edition products, driving foot traffic and sales.
SCORE
2.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 43%
Freshness 8%