After relying on television and print advertising for decades, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.
This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG advertising online will hit $1.8 billion, for a compound annual growth rate of 20.9%.
Lisa Phillips, eMarketer Senior Analyst and author of the new report CPG Online: Health & Beauty Go Interactive claims consumer behavior is the driving force behind the spending changes.
Consumers are going online to search for and research CPG products and then discussing them on blogs and social networks. But there not stopping there - they are buying customer product goods products online.
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US CPG Bullish on Internet Advertising
- By: Mitchell FanningNov 27, 2007