Footwear giant Converse has partnered with New York-based streetwear label Stüssy to release the Chuck 70 Hi 'Surfamn.' The new collaboration sees the iconic Converse silhouette reimagined via a Plumeria/Black color combination.
For this version of the Chuck 70 Hi, the shoe's uppers come made from an eco-friendly hemp fabric material. In terms of visual design, most of the sneaker is covered in the pink Plumeria hue. it also features Surfman logos on its collars, while COnverse All-Star branding remains on its tongues and back. In addition, the sneakers come packaged with both white and black laces, allowing users to customize their looks.
For those interested, the Converse x Stüssy Chuck 70 Hi 'Surfman' is set to be released on August 26.
Image Credit: Converse
What Makes This Trend Stand Out
- Eco-friendly Footwear
- Converse and Stüssy's Chuck 70 Hi 'Surfman' collaboration showcases the market potential for shoes made from hemp fabric.
- Streetwear X Iconic Brands
- The collaboration between Converse and Stüssy highlights the growing trend of streetwear brands partnering with established fashion giants like Converse.
- Customizable Sneakers
- The inclusion of both white and black laces with the new Chuck 70 Hi 'Surfman' shows the demand for customizable options in footwear.
Sectors Adopting This
- Footwear
- The Converse x Stüssy Chuck 70 Hi 'Surfman' collaboration shows the opportunity for footwear companies to create sustainable and stylish shoes using eco-friendly materials like hemp fabric.
- Fashion Retail
- The trend of streetwear brands collaborating with iconic fashion brands like Converse showcases the potential for retail companies to merge distinct styles and demographics to reach new markets.
- Ecommerce
- By offering customizable options like the inclusion of different colored laces with the Chuck 70 Hi 'Surfman,' eCommerce companies can emulate this trend and cater to customers' desires for unique and personalized products.
