Designer Christopher Shannon and Pointer recently joined forces to create an attractive line of footwear for men for the upcoming 2011 Fall/Winter season. The collaborative collection offers two differently patterned high-top sneakers, each available in three different colors.
Christopher Shannon and Pointer chose a neutral color palette consisting of navy, gray and black, printed with two all-over white designs. The high cut and neutral tones of the shoes make for a great wardrobe staple. The shoes are both stylish and simple and will complement any casual ensemble this cold-weather season.
Implications - Businesses that choose to create products in collaboration with other designers or brands will benefit by appealing to a larger audience. The level of exposure these products will receive will be twice as high, leading to a larger clientele and greater profits.