Goruck is a brand known for durable backpacks, but it just released the Challenge Windbreaker, a jacket for men that is ready for any type of adventure.
The Challenge Windbreaker is a fast-drying jacket, made from a Tough Dry fabric that is similar to the fabric used on the famous backpacks. Lightweight and comfortable, this new jacket can be folded down small enough to fit in a classically sized pocket.
With a full zip front, two external front pockets, a zippered chest pocked sized to hold a large phone and a streamlined hood design without any hood strings, the Challenge Windbreaker is the most advanced article of clothing to ever come from the brand.
Image Credit: Goruck, Bless This Stuff
Why This Trend Is Growing
- Adventure-ready Windbreakers
- The trend towards durable, versatile and lightweight windbreakers that can withstand extreme sports and outdoor activities.
- Tough Dry Fabric
- The trend towards using durable, fast-drying materials like Tough Dry fabric in clothing and accessories for both outdoor and indoor use.
- Streamlined Hood Design
- The trend towards simplified and streamlined hood designs on jackets and other clothing items for a more modern and minimalist look.
Industries Being Reshaped
- Outdoor Apparel
- Opportunities for disruptive innovation in outdoor apparel through the creation of new durable and adaptable fabric materials and minimalist designs for optimal performance.
- Sporting Goods
- Opportunities for disruptive innovation in sporting goods through the development of lightweight, compact and multi-functional equipment that is compatible with extreme sports and outdoor activities.
- Travel Accessories
- Opportunities for disruptive innovation in the travel accessories industry through the design and production of lightweight and durable gear that can withstand a variety of climates and terrains.
