Adventure-Ready Windbreakers

Clean the Sky - Positive Eco Trends & Breakthroughs

Goruck's Created the New Challenge Windbreaker for Men

— February 28, 2018 — Fashion
Goruck is a brand known for durable backpacks, but it just released the Challenge Windbreaker, a jacket for men that is ready for any type of adventure.

The Challenge Windbreaker is a fast-drying jacket, made from a Tough Dry fabric that is similar to the fabric used on the famous backpacks. Lightweight and comfortable, this new jacket can be folded down small enough to fit in a classically sized pocket.

With a full zip front, two external front pockets, a zippered chest pocked sized to hold a large phone and a streamlined hood design without any hood strings, the Challenge Windbreaker is the most advanced article of clothing to ever come from the brand.


Image Credit: Goruck, Bless This Stuff

Trend Themes

  1. Adventure-ready Windbreakers — The trend towards durable, versatile and lightweight windbreakers that can withstand extreme sports and outdoor activities.
  2. Tough Dry Fabric — The trend towards using durable, fast-drying materials like Tough Dry fabric in clothing and accessories for both outdoor and indoor use.
  3. Streamlined Hood Design — The trend towards simplified and streamlined hood designs on jackets and other clothing items for a more modern and minimalist look.

Industry Implications

  1. Outdoor Apparel — Opportunities for disruptive innovation in outdoor apparel through the creation of new durable and adaptable fabric materials and minimalist designs for optimal performance.
  2. Sporting Goods — Opportunities for disruptive innovation in sporting goods through the development of lightweight, compact and multi-functional equipment that is compatible with extreme sports and outdoor activities.
  3. Travel Accessories — Opportunities for disruptive innovation in the travel accessories industry through the design and production of lightweight and durable gear that can withstand a variety of climates and terrains.
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