Nicole Richie, Jessica Simpson, Sienna Miller, Mischa Barton and Jessica Alba know that the bag of the moment is the roomie CC Skye Bag. Originally famous for jewelery, the company expanded to include handbags inspired by the iconic bracelet Nicole Richie made famous. Featured in magazines from Lucky to InStyle, the young celeb helped give buzz to the bag.
Implications - Fashion fads inspired by celebrities or other pop culture icons are usually the fastest to spread, and often result in an array of products made to help the average consumer get close to emulating their favorite celebrity. Designers would be wise to keep their eyes on the tabloids for inspiration when looking to make profitable pieces.