Canadians are known for a lot of things -- friendliness, maple trees, beavers, abundance of nature, poutine -- but how do all of these things affect Canadian dance moves?
Decked out in the country's colors, red and white, YouTube user van46 recently uploaded a parody video consisting of a series of signature Canadian dance moves inspired by Canadian stereotypes such as 'The Lumberjack,' 'The Curler' and 'Paddle the Canoe.' Paired with an addictive catchy tune, the song explains how it knows everyone wants to be Canadian, boasting that they have the "world monopoly on trees." The dancers jiggle, pump and bob, busting out stranger and quirkier moves as the song progresses.
Filmed in an array of famous sites in urban Toronto, Ontario such as the CN Tower, Eaton Centre, the Royal Ontario Museum (ROM) and Museum subway station, these are signature places that people often think of when Canada comes to mind.
Key Themes Behind This Trend
- Patriotic Parody Videos
- The rise of patriotic parody videos could be an opportunity for marketers to tap into a sense of national pride that can create a deeper connection with consumers.
- Signature Dance Moves
- Developing and marketing signature dance moves could create a unique selling proposition for a business as well as drive social media engagement and virality.
- Stereotype-based Entertainment
- Entertainment content based on stereotypes can be a disruptive innovation for the entertainment industry to increase engagement from audiences looking for something new and exciting.
Where This Applies
- Tourism
- Tourism industry can utilize signature Canadian dance moves and stereotypes as a way to market and attract visitors to Canada.
- Marketing and Advertising
- Marketing and advertising professionals can take inspiration from the growing trend of patriotic parody videos as a way to connect with their audience in a fun and engaging way.
- Entertainment
- The entertainment industry can leverage the popularity of stereotype-based content like patriotic parody videos to drive engagement and create new, innovative content for audiences.
