Rapha's Colorful Collection with Artist Bráulio Amado
Grace Mahas — August 17, 2022 — Fashion
References: rapha.cc
Post-punk-inspired Portuguese designer and illustrator Bráulio Amado has once again teamed up with Rapha again to create a complete collection inspired by movement and the freedom of cycling. The new series aims to be unconventional and unassuming and is both full of flair and characteristically quirky.
“I love it when things don’t follow the rules. In cycling you choose your own path, and with my work I’m always trying to not have a set style," comments Amado on the new collection. Bráulio's signature flower emblem can be found across much of his work, and the collection includes both colorful and monochrome prints.
The RCC + Bráulio Amado collection -- which features long sleeve and short sleeve jerseys, bib shorts, socks and a cap -- will be available to the Rapha Cycling Members from the 16th of August.
“I love it when things don’t follow the rules. In cycling you choose your own path, and with my work I’m always trying to not have a set style," comments Amado on the new collection. Bráulio's signature flower emblem can be found across much of his work, and the collection includes both colorful and monochrome prints.
The RCC + Bráulio Amado collection -- which features long sleeve and short sleeve jerseys, bib shorts, socks and a cap -- will be available to the Rapha Cycling Members from the 16th of August.
Trend Themes
1. Artist-created Fashion - Exploration of partnerships between artists and fashion brands for unique and unconventional designs.
2. Personalized Sports Apparel - Increased demand for customizable sportswear that reflects individuality and unique expression.
3. Limited Release Collections - Creation of exclusive and limited edition collections that generate hype and foster a sense of community among fans and customers.
Industry Implications
1. Fashion - Opportunities for fashion brands to collaborate with artists and create innovative designs that stand out.
2. Sports Apparel - Increased demand for personalized and unique sportswear allows for customization and personal expression.
3. Marketing and Branding - Exclusive and limited edition collections can generate hype and create a sense of community among fans, providing marketing and branding opportunities.
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