Chocolate Plaid Sneakers

Nike’s Air Force 1 Mid Is Arriving in 'Brown Plaid' This Autumn Season

Nike has launched its Air Force 1 Mid in a new ‘Brown Plaid’ colorway. The ‘Air Force 1’ is presently commemorating its 40th anniversary, and various releases have hit the stores, from retro-inspired appearances to innovative, all-new colorway choices. This iteration transforms the uppers using a cream color and brown leather overlays for contrast, while the mid-ankle strap is decorated with the same chocolate brown shade. This colorway’s standout feature is a pair of plaid Swooshes that combine white, cream, and brown hues.

The sneaker is finished with a white midsole and gum rubber outsole, solidifying comparisons to the previous ‘Tartan Plaid’ pack released by Nike. The forthcoming Air Force 1 Mid ‘Brown Plaid’ will launch in the coming weeks via Nike.

Image Credit: Nike

Plaid Sneakers
The success of Brown Plaid Air Force 1 Mid by Nike creates an opportunity for other companies interested in releasing tartan-inspired sneakers to step up their game.
Colorway Innovation
This new iteration of the Air Force 1 Mid using cream and brown leather overlays for contrast and adding plaid swooshes can inspire other sneaker brands to create unique color combinations and redefine sneaker design.
Brand Anniversary Editions
The special editions released by Nike to commemorate the 40th anniversary of its Air Force 1 line present a chance for other brands to celebrate their milestones through the launch of limited editions as well.

Where This Applies

Footwear
Sneaker brands, small or big, can benefit from the trend towards reinvigorating classic designs, creating new colorways, and collaborating with artists and designers.
Fashion
The fashion industry can take advantage of the popularity of streetwear and sportswear by innovating in textile design, offering new patterns, and experimenting with different textures and materials.
Sports
The trend towards unique colorways is poised to continue in the athletic world with leading sports brands competing to grab market share by partnering with professional and amateur athletes and launching anniversary or limited edition lines.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 26%
Freshness 14%