Slouchy Cropped Turtlnecks

Joah Brown Unveils the New Brooklyn Turtleneck for Fall

Those looking to stay warm yet remain stylish this fall may be drawn to Joah Brown's newest addition -- the Brooklyn Turtleneck. This avant-garde shirt is the perfect layering piece to keep you warm and cozy in the cold season.

The Brooklyn Turtleneck boasts an ultra-soft rib sweater nick that's made with 67% Modal, 29% Polyester and 4% Spandex. It boasts a cropped fit, relaxed fit with long fitted cuffs and thumbholes. This shirt is the perfect go-to this season for working out, running errands, or a casual daytime coffee date.

This transitional piece is available in three colorways including black, white, and grey. Consumers can purchase it online at Joah Bown's website for $98 USD.

Layering Turtlenecks
Opportunities for new high-tech fabrics and versatile designs to accommodate a variety of lifestyles and activities.
Cozy Fashion
Potential for luxury fabrics and unique textures to elevate comfort wear to a high-fashion status.
Sustainable Softness
Rise in eco-friendly materials that offer both comfort and a clear conscience.

Industries Being Reshaped

Athleisure
Opportunities for fitness-focused brands to elevate their layering pieces and offer new practical and fashionable designs.
Fashion Retail
Potential for luxury and athletic apparel brands to capitalize on the trend and offer their own high-quality versions.
Sustainability
Rise in demand for sustainable materials and production methods offers opportunities for companies to create eco-friendly versions of the turtleneck.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 24%
Freshness 9%

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