Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Penny Loafer Makes a Comeback Using the Benjo Colored Pennies

 - Sep 25, 2012
References: coolhunting & blog.gessato
Revive the seasoned look of the penny loafer by using one of the Benjo-colored pennies from the Ben Hertz company.

The functional utilitarian loafer was given its name due to the slot at the very front of the shoe. This identifiable slit was made so that a shiny coin may be shown off or stored for everyday use; such as using a payphone. The Benjo colored pennies were designed with the sole purpose of being able to fit in the loafer coin slot and artfully be paraded around the metropolitan area. They come in many different hues with intriguing names like 'Flying Fish' for the mint green painted penny and 'Rosso Scudiera' for the red.

To make the branding of the pennies even more stylish, they are packaged in a little black and white souvenir matchbox.