Audi's E-Tron is the First EV to Receive an IHS Safety Award
Daniel Johnson — August 19, 2019 — Autos
Audi's E-Tron is the first-ever electric car to be dubbed a top safety pick by the Insurance Institute for Highway Safety, IHS. Coupled with the distinction, the IHS released a number of videos taken during crash tests of Audi's E-Tron. The E-Torn was rated as "good" across all of the different IHS categories that deem a car's "crashworthiness." Specifically, the IHS noted that the car's "Pre Sense Front" was an asset on the test.
The "Pre Sense Front" is an emergency braking system that is incorporated in the car's design. The system was able to avoid a collision during a test at 25 miles per hour.
The overall rating will help the car's marketability, as not only is it an electric vehicle, but also safety-conscious.
Image Credit: Audi
The "Pre Sense Front" is an emergency braking system that is incorporated in the car's design. The system was able to avoid a collision during a test at 25 miles per hour.
The overall rating will help the car's marketability, as not only is it an electric vehicle, but also safety-conscious.
Image Credit: Audi
Trend Themes
1. Electric Vehicle Safety - As electric vehicles become more common, there is an opportunity for disruptive innovation in developing and implementing advanced safety features and standards.
2. Integrating Emergency Brake Systems - Integrating advanced emergency brake systems into the design of cars can not only improve safety but also increase marketability, providing an opportunity for car manufacturers and tech companies alike.
3. IHS Safety Recognition for Evs - Electric cars receiving safety awards from the IHS could encourage more consumers to switch to electric vehicles and present opportunities for those in the electric car industry to innovate in safety and crash testing.
Industry Implications
1. Automotive - Car manufacturers can innovate in safety features for electric and traditional gas-powered vehicles alike, with a focus on developing cutting-edge safety technology.
2. Technology - Tech companies have the opportunity to partner with car manufacturers to develop advanced safety features and collision avoidance systems for electric and traditional gas-powered vehicles.
3. Insurance - Insurance companies can leverage safety ratings from prestigious organizations like the IHS to offer lower rates to drivers of electric cars with advanced safety features, thus incentivizing safer driving practices.
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