Sylvester Ulv fronts the Asger Juel Larsen Fall/Winter 2014 ad campaign. Lensed on the streets of Praga, this advertorial series is captured by photographers Stoltze & Stefanie.
Artistic direction for this ad campaign is courtesy of Jens Stoltze who brings the image series’ vanguard visual theme to life. Models pose in garments from the Asger Juel Larsen Fall/Winter 2014 collection, a range of leather-clad pieces that include jumpsuits, fitted jackets and shiny silver suits that take on a sci-fi streetwear aesthetic.
Channeling a cyborg theme, this ad campaign presents the label’s fans with pieces that are futuristic yet wearable. Whether shining a light on classic black leather materials or experimenting with reflective textiles, this bold image series embodies the designer’s signature aesthetic.
What's Driving This Trend
- Wearable Cyborg Fashion
- An opportunity for designers to create futuristic yet functional and stylish clothing pieces for everyday wear.
- Reflective Textile Materials
- A potential innovation in clothing materials for safety and style, especially in urban areas at night.
- Sci-fi Streetwear Aesthetic
- A trend for streetwear brands to incorporate futuristic elements into their designs to attract trendy and tech-savvy consumers.
Who This Affects Most
- Fashion Industry
- The industry can incorporate futuristic elements into everyday wear to appeal to modern consumers.
- Safety Industry
- Reflective textile materials can be used to create safety gear for construction workers and bikers.
- Streetwear Industry
- A potential niche for streetwear brands to expand into by incorporating prophetic elements into designs.
