Apple's 'Get a Mac' ads, which I dislike, are now in Japanese. The original ads were decent at conveying Apple's value proposition, but they became boring after the first 4,000 times. It would be nice to see Apple find a new concept. In the mean time, my favorite 'Get a Mac' ad remains the PC vs. Mac spoof.
Implications - Using humor in advertising establishes an empathetic bond between consumers and corporations. It gives consumers a communal experience that they can share with their peers as well as with the corporation itself. By establishing this sort of empathetic bond, companies will likely prolong existing and new customer relations.