Iconic Art-Imitating Footwear

The Aperlai Spring 2013 Mimics Artwork from Picasso and Pollock

The Aperlai Spring 2013 collection shows the finest version of art appreciation, as the shoe line imitates art into real life. The Spring 2013 collection features revamped artwork from Picasso, Pollock and Mondrian. The Parisian-based line decided to integrate art into its purest, most conventional form of fashion.

Designer Alessandra Lanvin wanted each shoe to tell a separate story: a beautiful message to the world. The shoes feature stacked heels, winged leathers, glittery decals and criss-crossing handles. The heels come in an assortment of colors to mimic the breathtaking stories from the world's greatest artists.

From greens to blues to nudes, the shoe collection mimics art and captures the heart and soul of Parisian craftsmanship. The line takes the same approach to capturing beauty as the beloved artists from over the decades.

Art-imitating Fashion
Opportunity for fashion brands to incorporate iconic artwork into their designs, capturing the attention of art enthusiasts.
Revamped Artwork
Opportunity for artists and designers to reinterpret and modernize famous works of art, creating new and unique expressions.
Storytelling Shoes
Opportunity for shoe designers to create footwear that tells a narrative, offering consumers a meaningful and personal connection to their fashion choices.

Industries Being Reshaped

Fashion
Fashion brands can integrate iconic artwork into their designs, attracting art enthusiasts and creating new marketing opportunities.
Art and Design
Artists and designers can revamp famous artwork, providing a fresh perspective and potential collaborations with fashion brands.
Footwear
Shoe designers can create storytelling shoes, appealing to consumers who seek a deeper connection to their fashion choices and value the artistry behind the designs.
SCORE
6.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 87%
Freshness 8%

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