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Somber Menswear Captures

The Anthon Wellsjo for Apollo Novo Shoot is Washed Out

— December 17, 2011 — Fashion
The Anthon Wellsjo for Apollo Novo menswear editorial is dominated by strong structured neutrals. The stunning shoot combines a beige studio backdrop with monochromatic men's looks. Model Anthon sports tailored silhouettes, sleek separates and impeccably layered blacks and greys.

The somber shoot lensed by photographer Thomas Laisne features stoic poses by Anthon that evoke a melancholy mood. The shoot's strong and masculine wardrobe, styled by Richard Voinnet features a variety of juxtaposing textures. Rich leather looks are paired with heavy tweeds while knits are combined with cottons. Anthon sports fall designer selects from the likes of Kris Van Assche and Dior Homme among others.

The Anthon Wellsjo for Appolo Novo shoot shines with creativity and an impactful simplicity. The editorial's art director, Aurelien Mandion creates an edgy and detached fashion story that is effortlessly cool.


Image Credit: Thomas Laisne
Trend Themes
1. Strong Structured Neutrals - Opportunity for fashion designers to experiment with traditional masculinity and experiment with textures.
2. Monochromatic Men's Looks - Opportunity for fashion brands to play with layers and textures for a new take on the minimalist aesthetic.
3. Somber Mood - Opportunity for beauty and fragrance brands to showcase their products that reflect the melancholy, introspective mood evoked by the editorial.
Industry Implications
1. Fashion - Fashion designers can experiment with traditional masculinity and textures for new takes on minimalist aesthetics.
2. Beauty and Fragrance - Beauty and fragrance brands can showcase their products that reflect the melancholy, introspective mood evoked by the editorial.
3. Photography - Photographers and art directors can explore more detached and edgy takes on fashion storytelling while experimenting with strong contrasts and impactful simplicity.
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