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Grocery Fashiontography

Anna Paquin's Photoshoot for Marie Claire UK March 2010

— February 5, 2010 — Fashion
Canadian born and Golden Globe Award winning actress Anna Paquin will be gracing the pages of Marie Claire UK for March 2010. Most recently known for her role a Sookie Stackhouse in the Vampire series True Blood, the multi-talented actress was caught in the candy isle for this photoshoot.

Besides capturing Anna Paquin's obvious craving for tasty treats, photographer Frederic Pinet did a spectacular job shooting her in Crystal-embellished Prada, and Chanel Tweed.

Implications - My favorite picture from this grocery shoptography collection has got to be Ms. Paquin pushing the shopping cart down an aisle. I'm a huge fan of the filters used in the particular photo which punctuates the colors of the products found on the shelves.
Trend Themes
1. Fashiontography - Disruptive innovation opportunity: Combining fashion and everyday settings to create visually striking and relatable marketing campaigns.
2. Crystal-embellished Prada - Disruptive innovation opportunity: Introducing luxury fashion items into unexpected environments to challenge traditional concepts of exclusivity.
3. Chanel Tweed - Disruptive innovation opportunity: Blending high-end fashion with everyday activities to create aspirational lifestyle imagery.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with non-fashion industries to create unique, attention-grabbing marketing campaigns.
2. Retail - Disruptive innovation opportunity: Integrating luxury fashion brands into grocery stores to create a new shopping experience and attract a different customer base.
3. Photography - Disruptive innovation opportunity: Exploring unconventional settings and subjects for fashion photography to capture attention and stand out in a saturated market.
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