Leather jackets are cool, but the old-school kind is even better, which explains just how awesome the American Retro x Schott jacket is.
The American Retro x Schott outerwear brings two brands together whose collaborative efforts have brought forth this badass creation. The jacket was based on the original model of Perfecto of 1928, which brings back an ultra-cool retro aesthetic that's reminiscent of what an old-school rebel is all about. The main area is made with sheepskin while leather fills up the rest of the components. The contrasting black and white colors blend beautifully and would go well with just about any outfit you wear it with.
This piece will be available with the American Retro AW 2011/2012 collection in limited edition.
What Makes This Trend Stand Out
- Vintage Americana Fashion
- Disruptive innovation opportunities include reviving old-school aesthetic in clothing and accessories with a modern twist.
- Limited Edition Collections
- Opportunities to create excitement and exclusivity for products by releasing limited edition collections to the public.
- Collaborative Branding
- Collaboration between multiple brands to create unique products that can leverage each others' strengths and brand equity.
Sectors Adopting This
- Fashion
- The fashion industry can leverage vintage aesthetics and limited edition collections to create new brand experiences and products.
- Retail
- Retailers can utilize limited edition and exclusive collections to draw in customers and create excitement around products.
- Marketing and Advertising
- Creating unique collaborative products can generate buzz and interest in a brand, leading to successful marketing campaigns and advertising opportunities.
