Ally Bank, the largest fully digital bank in the U.S, has announced powerful new capabilities to its online savings account that will change the way people think about—and behave toward—saving. The Bank has launched new smart savings tools to address the pain points of saving to make it easier, faster and more gratifying than ever.
For example, with Ally's new "Buckets, customers can organize funds and visualize different savings goals, all in one account. Like “digital envelopes,” customers can customize buckets to reflect what matters most to them, from “Visiting Mom for the Holidays” to “Engagement Ring.” Buckets also give users a clear picture of exactly where they stand with each priority.
Another new tool is "Boosters," which automate saving through regular, ongoing contributions that add up over time. Notably, Boosters work with customers’ existing checking accounts, whether they bank with Ally or another institution.
By making savings easy and intuitive, Ally is bring a new perspective to banking