Guo Ailun's 'Air Jordan 36 Low PE' Launches in Hong Kong
Kanesa David — June 25, 2022 — Fashion
Jordan Brand is following up its recent summer releases with another ‘Guo Ailun Air Jordan 36 Low PE.’ The cool-toned sneaker uses white mesh uppers and metallic silver mudguards, relying on pops of teal to bring the sneaker to life. The vibrant blue shade graces the Jumpman logo, lateral tabs, lace locks, and the paint-splattered soles. Additional detailing can be found on the heels, where “G” and “A” tabs call out Guo Ailun himself.
The ‘Guo Ailun Air Jordan 36 Low PE’ has already launched at Nike Hong Kong, but there hasn’t been any news surrounding a North American release yet. Jordan Brand has been releasing new collaborative sneakers back to back, and this release showcases how well player-exclusive launches perform.
Image Credit: Nike
The ‘Guo Ailun Air Jordan 36 Low PE’ has already launched at Nike Hong Kong, but there hasn’t been any news surrounding a North American release yet. Jordan Brand has been releasing new collaborative sneakers back to back, and this release showcases how well player-exclusive launches perform.
Image Credit: Nike
Trend Themes
1. Player-exclusive Sneakers - There is a growing trend of releasing sneakers designed specifically for professional athletes, providing an opportunity for brands to collaborate and appeal to a niche audience.
2. Vibrant Colorways - The use of bold colors on sneakers is becoming more popular, offering an opportunity for brands to experiment with eye-catching designs and attract younger consumers.
3. Limited Edition Releases - Releasing limited edition sneakers generates hype and exclusivity, leading to increased demand and potential for higher profits for brands.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from the trend of creating player-exclusive sneakers and incorporating vibrant colorways to appeal to consumers.
2. Fashion Retail - Fashion retailers can capitalize on the growing trend of limited edition sneaker releases by partnering with popular brands and utilizing exclusive drops to drive traffic to their stores.
3. Social Media Marketing - Social media marketing is becoming increasingly important for sneaker brands, as it offers a way to create buzz around limited edition releases and connect with younger consumers who are more likely to engage with the platform.
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