The Jordan Brand has announced that it will be launching an all-new version of its highly-coveted Air Jordan 1 Low sneaker in a striking 'True Blue' colorway. The new model borrows its color scheme from the Jordan 3 'True Blue,' and, therefore, serves as a subtle nod to the iconic silhouette.
The shoe features a white leather base and grey textured overlays that resemble a reptile-like skin. Meanwhile, Jordan Brand's signature elephant print is found on the eyelets and the heel, serving to balance out the sneaker's blue suede collars. In addition, the Wings logo on the heel, and the shoe's interior lining and outsoles are dressed with the same blue hue.
For those interested, the Air Jordan 1 Low 'True Blue' is set to drop later this year at select retailers.
Image Credit: X Muse
What Makes This Trend Stand Out
- Sneaker Fashion
- The continued trend of fashionable and stylish sneakers that incorporate unique designs and colorways, such as the Air Jordan 1 Low 'True Blue'.
- Brand Collaboration
- The trend of cross-brand collaborations in the sneaker industry, such as the new Jordan 3 'True Blue' color scheme being borrowed for the Air Jordan 1 Low 'True Blue'.
- Retro Revivals
- The trend of bringing back classic sneaker designs and colorways from the past, such as the Jordan 3 'True Blue' design being reintroduced in the Air Jordan 1 Low 'True Blue' model.
Sectors Adopting This
- Footwear
- Opportunities for sneaker companies to incorporate unique and stylish designs, collaborate with other brands, and capitalize on the trend of retro revivals.
- Fashion
- Opportunities for fashion outlets to market and sell fashionable and trendy sneakers, particularly those with unique designs and collaborations.
- Athletic Performance
- Opportunities for sneaker companies to incorporate popular designs and colorways into athletic performance footwear, as the trend of sneakers as fashion extends into athletic wear.
