The Adidas Boost basketball shoes -- consisting of the Crazylight Boost and D Rose 5 Boost shoes -- use industry-leading cushioning technologies designed to store and return maximum energy to players.
These kicks were tested for over a year with top NCAA and NBA players, all of whom clearly preferred the Boost shoes to basketball shoes with regular EVA foam.
The Adidas Boost basketball shoes even received a stamp approval from none other than star Chicago Bulls point guard Derrick Rose:
I've played in them for a couple months, but every time I put them on it feels like a new shoe and it's the most comfortable shoe I've ever worn. Now, I can't imagine playing without Boost in my shoes.
What Makes This Trend Stand Out
- Boost Cushioning
- The use of 'Boost' cushioning technology in basketball shoes creates opportunities for disruptive innovation in the sports footwear industry.
- Player-driven Design
- Designing basketball shoes using feedback from top NCAA and NBA players provides opportunities for disruptive innovation in the sports footwear industry.
- Customizable Fit
- Creating basketball shoes that can be customized for individual players' needs presents opportunities for disruptive innovation in the sports footwear industry.
Sectors Adopting This
- Athletic Footwear
- The use of 'Boost' cushioning technology in athletic footwear could disrupt the athletic footwear industry.
- Sports Equipment
- Player-driven design in sports equipment presents opportunities for disruptive innovation in the sports equipment industry.
- Manufacturing
- Creating customizable basketball shoes requires innovative manufacturing processes that could disrupt the manufacturing industry.
