Mens fashion brand 7 Diamonds takes to the streets of LA for its AW 12 campaign lookbook and video. Shot and filmed in the classic Downtown Los Angeles, this 7 Diamonds campaign features its inventive collection in a very James Dean-esque manner. Associated with the highest standard of quality, the clothing line showcases its collection of new pieces, including blazers, varsity jackets and sweaters, with the help of a group of very mysterious male models oozing aloof charm.
Showing more of its lifestyle roots, 7 Diamonds is pushing boundaries in all aspects of menswear. This campaign includes some amazing scenes including shots of a coffee shop, roof top and the banking district, making for a very relaxed, true-to-LA piece.
Key Themes Behind This Trend
- Brooding Fashion Campaigns
- Opportunity for fashion brands to create mysterious and alluring campaigns, showcasing their collections in unconventional locations.
- James Dean-inspired Menswear
- Disruptive innovation opportunity to design collections influenced by James Dean's signature style, catering to consumers seeking a rebellious and classic aesthetic.
- Lifestyle-focused Fashion Advertising
- Opportunity for fashion brands to showcase their collections in relatable and aspirational settings, resonating with consumers looking for a true-to-life representation of the brand.
Where This Applies
- Fashion
- Fashion brands can embrace brooding and mysterious campaigns to attract a wider audience and differentiate themselves from competitors.
- Film and Photography
- Disruptive innovation opportunity for photographers and filmmakers to explore unconventional shooting locations and capture the essence of a brand's vision.
- Hospitality and Coffee
- Opportunity for coffee shops and hotels to collaborate with fashion brands, providing unique locations for photo and video shoots, creating a mutually beneficial marketing partnership.
