Mens fashion brand 7 Diamonds takes to the streets of LA for its AW 12 campaign lookbook and video. Shot and filmed in the classic Downtown Los Angeles, this 7 Diamonds campaign features its inventive collection in a very James Dean-esque manner. Associated with the highest standard of quality, the clothing line showcases its collection of new pieces, including blazers, varsity jackets and sweaters, with the help of a group of very mysterious male models oozing aloof charm.
Showing more of its lifestyle roots, 7 Diamonds is pushing boundaries in all aspects of menswear. This campaign includes some amazing scenes including shots of a coffee shop, roof top and the banking district, making for a very relaxed, true-to-LA piece.