SUNNEI is launching a new T-shirt collection that revolves around choosing a career in the fashion industry, sharing a series of shirts with vibrant fonts and coloring. Across the front of the shirts, SUNNEI has plastered fashion job titles such as "Buyer," "free-Lance," "He-art Director," "Head of Fashion," "Trend Forecaster," and finally, "Joe Boffer."
When describing the inspiration behind the collection, SUNNEI explained: "Today, do you feel like being the Head Of Fashion? Or do you feel more like a Trend Forecaster? Are you a Buyer or a Free-Lance? Shall we call you Art Director or Joe Boffer?"
The SUNNEI Spring/Summer 2022 T-shirt capsule is now available on the brand’s website for approximately $149 USD per shirt.
Fashion Career-Inspired Shirts
SUNNEI Unveils a Job-Focused T-Shirt Capsule for Spring/Summer 2023
Trend Themes
1. Career-inspired Fashion - There is an opportunity for other fashion brands to create career-focused apparel that allows individuals to express their professional aspirations through fashion.
2. Personalized Fashion - Fashion brands can offer customizable apparel options to allow individuals to personalize their clothing to align with their interests and career goals.
3. Fashion as Self-expression - Fashion brands can emphasize the idea of fashion as a tool for self-expression by creating collections that are inspired by various industries, hobbies, and personal interests.
Industry Implications
1. Fashion - Fashion brands have an opportunity to create innovative apparel designs that cater to individuals' professional aspirations and interests.
2. Retail - Retail companies can implement customization options to allow customers to tailor their purchases to their preferences and career aspirations.
3. Marketing - Marketing firms can use personalized fashion as a way to create targeted campaigns that align with consumers' interests and aspirations.