The NBA is huge on always reminding the public who they are and why they’re great ("Where amazing happens"), but they certainly aren’t the only ones creating recognizable brands.
The NBA stars are much better integrated into pop culture than with other sports, but that doesn’t mean a good Manning brother’s ad isn’t always appreciated.
Scope out these 15 examples of athletes and professional leagues getting attention. My favourite is the puppet ad for the NBA Finals.
15 Examples of Athletvertising
15
Au Natural Olympians
Naked Powerade Athletes Show Their Muscles
14
Mom-Athlete Dairy Campaigns
Dara Torres Unveils New “Got Milk?” Ad
13
Turning Athletes into Smurfs
Nike ‘V is for Victory' Campaign
12
Olympic Advertising
Freddy Ads for Italian Athletes
11
Sibling Athlete Ads
Williams Sisters and Manning Brothers for Oreo
10
Artistic Athlete Photography
Dylan Coulter Helps With Olympic Withdrawal
9
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
8
Badass Sportsvertising
Pro Athletes Show Off Their Best Trick Moves for NFL 'Fantasy File' Promos
7
Extreme Sports Evolution Ads
From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
6
Olympic AIDS Prevention
UNAIDS Gives 100,000 Condoms to Beijing Olympic Athletes
5
Cyborg Athletes for Cell Phones
Beckham Goes 'Terminator' for the Motorola AURA
4
Oddball Olympians
ESPN Brazil's Unusual Athletes
3
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
2
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
1
Basketball Celebubranding
Kanye West's “Amazing” Chosen as NBA Playoffs Theme
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Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
Cartoon-inspired Vibrant Basketball Shoes
Spongebob Squarepants and Nike Unveil a Kyrie Collection
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Creature-Inspired Basketball Shoes
PUMA Joins Gremlins on the All-Pro NITRO Basketball Shoe
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Fictional Brand Collaboration Websites
BrXnd.ai by Noah Brier & OpenAI Imagines Brand Collabs
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Athlete-Designed Basketball Sneakers
UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Blue-Tinted Knitted Basketball Sneakers
The Nike LeBron 20 Sneaker Gets an All-Star Edition
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Local Community-Supporting Partnerships
The NFL and the Shoe Surgeon Launch Youth Activations
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Basketball Player-Fronted Fashion Campaigns
MNML Proudly Features Tre Mann in Its Spring 2024 Line
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Basketball Star-Designed Sneakers
Ja Morant Teamed Up with Nike on the New Nike Ja 1
Sporty Kidswear Sneakers
The Jordan Brand 23/7 Sneaker is an "Easy-Entry Shoe" for Kids
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Meme-Inspired Textile Sneakers
Homer Simpson Stars in the New adidas Stan Smith Sneaker Model
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
NBA-Themed Sunglasses Collections
AKILA Eyewear Unveils Its Basketball-Inspired Eyewear Range
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Italian International Football Jerseys
Adudas Unveils Its Brand-new Football Kits
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Collaborative Sport-Centric Apparel
PSG and Jordan Brand Join Forces on a New Collection
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Basketball League-Inspired Apparel
Josh Denzel Unveils his First NBA Collection with Primark
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Athlete-Collaborative Leather Footwear
Lionel Messi Presents his Samba Sneaker Collaboration
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Basketball League Customized Cookies
The NBA and Oreo Collaborate to Make Team Custom Cookies
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Soccer-Inspired Lifestyle Sneakers
adidas Unveils its NMD S1 FS That Draw from its COPA Line
Basketball-inspired Fashion Collaborations
Mitchell & Ness Partners with Isiah Thomas
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Artfully Vibrant Basketball Jerseys
KAWS Gives the Brooklyn Nets a New Uniform Update
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Vibrant Graphic Basketballs
Brain Dead Joins Mortis Studio on the Dragon Skull Basketball
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Athlete-Backed Game Consoles
Lebron James Showcases His Own Custom PlayStation 5
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Inclusive Adaptive Basketball Uniforms
Adaptive Sports Northwest and adidas Join on a Capsule
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Athlete-Led Shopping Sprees
DICK'S Sporting Goods' Holiday Shopping Sprint is Led by Kelsey Plum
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic