Ahead of the celebration of Chinese New Year, many brands across industries are launching curated Lunar New Year collections designed to capture attention with their novel design. Tiffany & Co. recently joined the ranks with an iconic jewelry collection designed to convey themes of prosperity and togetherness that are associated with the Year of the Dragon.
Tiffany & Co.'s Lunar New Year collection aims to capture the essence of the holiday, emphasizing the anticipation and joy that characterize the start of the new year. The capsule incorporates designs from The Tiffany Archives, dating back to the late 1880s. The Tiffany Woven Keys are available in various forms such as rings, earrings, bracelets, and pendants. The pieces are distinguished by a signature woven motif in 18k rose gold, accentuated with Tiffany's renowned diamonds.
Lunar New Year-Inspired Jewelry
Tiffany & Co. Launched the 2024 Lunar New Year Collection
Trend Themes
1. Curated Lunar New Year Collections - Brands across industries are launching curated Lunar New Year collections designed to capture attention with their novel design.
2. Themes of Prosperity and Togetherness - Lunar New Year collections are designed to convey themes of prosperity and togetherness that are associated with the Year of the Dragon.
3. Incorporation of Tiffany's Archives - Tiffany & Co.'s Lunar New Year collection incorporates designs from The Tiffany Archives, dating back to the late 1880s.
Industry Implications
1. Jewelry - Tiffany & Co.'s Lunar New Year collection includes a range of jewelry pieces with a signature woven motif in 18k rose gold, accentuated with Tiffany's renowned diamonds.
2. Fashion - Numerous fashion brands are launching curated Lunar New Year collections to capture attention with their novel design.
3. Retail - Retailers are capitalizing on the celebration of Chinese New Year by launching curated collections that are designed to capture attention with their novel design.