While Guess went for a blonde beehive look with model Franziska Frank in their S/S 09 ads, their swimwear, bags and footwear ads are all about brunette-glam.
Photographed by Yu Tsai, the ads feature model Irina Shayk looking like a James Bond character with looks that could kill.
The ads feature the latest pieces from the Guess Spring/Summer 2009 collection.
Model Irina Shayk is a regular in the coveted Sports Illustrated Swimsuit issue.
Implications - Consumer demand for sexual imagery is still high. As such, fashion spreads are continuing to utilize attractive models to sell their wares. Corporations looking to produce effective advertising campaigns may consider hiring models that are attractive to the company's targeted demographic.
Femme Fatale Swimwear
Guess Goes For The Kill With Irina Shayk For S/S 09
Trend Themes
1. Sexual Imagery in Fashion Spreads - Exploring the use of attractive models to sell fashion products in advertising campaigns.
2. Consumer Demand for Sexy Advertising - Understanding and meeting the high demand for sexual imagery in marketing materials.
3. Targeted Demographic-driven Hiring - Exploring the effectiveness of hiring models who appeal to the company's target audience.
Industry Implications
1. Fashion Advertising - Incorporating attractive models to enhance the effectiveness of advertising campaigns for fashion brands.
2. Market Research and Consumer Behavior - Understanding and catering to consumer demand for sexual imagery in marketing materials.
3. Modeling Agencies - Identifying models who possess the attractiveness and appeal needed to captivate a specific target audience.