Value-focused campaigns can be explosive if done correctly. Targeting the right people with a great deal will get your product or service the attention it deserves. These campaigns show creative ways to not only offer a great deal, but also get people to bite!
It's not just about offering your product at a discounted price, it's about engaging the consumer. If you want to sell a toy, give kids the chance to play with it before they buy it. If you're offering a deal on a romantic dinner, only offer the deal to people that come in as pairs. There are a bunch of ways to attract consumers to buy your product or service that goes beyond the price. If you tie in value with an interesting campaign, you're sure to reach way more people.
20 Value-Focused Campaigns
From Snooze-Discouraging Apps to Couples-Only Discount Codes:
Allen Taylor — Mar 28, 2014 — Lifestyle
20
Sun Dial QR Codes
E-mart Sunny Sale Campaign Uses Fun Ways to Boost Sales
19
Clever Coupon Billboards
James Ready Beer Gets Creative with Interactive Discount Posters
18
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
17
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
16
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
15
Burst-Shaped Furniture
The Lar Center Campaign Shows Cheap Products Don't Have to Look on Sale
14
Attractive Retail Ads
The Minicuotas Ribeiro Campaign Promotes Good Sales and Better Looks
13
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
12
Drugstore Discount Apps
Walgreens Mobile Coupons Launches for the Holiday Season
11
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
10
Ironic Grocery Discount Ads
This Price Chopper Ad Shows You Don't Need to Sacrifice Great Food
9
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
8
Weather-Based Markdowns
Momentum Madrid Devises Special Discount for Limon Y Nada Drink
7
Social Media Shopping Ads
Get Gap Foursquare Deals with Just a Click of the "Follow" Button
6
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
5
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
4
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
3
Combative Discount Apps
The WarBot App Rewards Play with Discounts
2
Retail Discount Gaming
Play Uniqlo Lucky Machine Online for Clothing Discounts
1
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Slow-Cooking Recipe Campaigns
Troy-Bilt's Low, Slow, & Mow Recipes Free Up Time for Yardwork
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
BOGO QSR Treat Promotions
This Dairy Queen Blizzard Promotion is an App Exclusive
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Friendship-Focused Party Games
Catch the Vibe is a Battle to Prove Who Knows Their Friends Best
Value-Focused Pizza Menus
The Pizza Hut $7 Deal Lover’s Menu Has a Total of 17 Options
Fast-Casual Valentine's Deals
QDOBA's Valentine's Day Offering Rewards Members to a Free Entrée
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
CPG Rewards Campaigns
This Nestlé Promotion Rewards Shoppers with $20 Visa Rewards Cards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Value-Focused Pizza Deals
Blaze Pizza Launches ‘What’s Hot’ Monthly Value to Satisfy Pizza Lovers
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Stress Reduction Finance Apps
The 'MoneyCoach' App Takes the Anxiety Out of Money Management
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Intimacy-Promoting Card Games
Coconu's Connect Card Game is Catered to Couples
Exclusive Gamer Gift Cards
Candy Crush Saga Gift Cards Share a 48-Hour Unlimited Lives Bonus
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Value-Focused Restaurant Menus
The Habit $5 Simple Crafts Menu Has Three Options
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Value Menu Masterclasses
Pizza Hut Uses TikTok's "Girl Math" to Highlight Its Deal Lover's Menu
Value-Minded Private Label Products
Target dealworthy Has Nearly 400 Products at $10 or Less
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Romantic Getaway Platforms
Travel Platform LOVU Introduces the BETA for its Romantic Travel App
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Simplified Competitor Ad Analysis
re:klam Offers Insights Into Competitor Strategies
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Cranberry Season Campaigns
Ocean Spray's How You Cran Celebrates a Favorite Holiday Flavor
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Valentine's Day Sandwich Menus
Panera is Offering a Special Valentine's Day Promotion for Members
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Conceptual Gamified Sleep Apps
'Sleep Quest' is an Early-Stage Gamified Sleep App for iOS
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Personal Goal-Setting Apps
Fred Breaks Down Goals Into Actionable Steps
Date Night Card Decks
Date Night Deck Offers 50 Creative Ideas for Quality Time Together
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
App-Only Holiday QSR Deals
The Del Taco Del App Wrapped Deals are Available Until Christmas Eve
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Motivational Goal-Tracking Apps
Disciplined Helps Users Track Their Progress and Stay Motivated
Romantic Date Night Questionnaires
LLV: Date Night Questions Poses a More Engaging Date Activity
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Streamlined Used Tech Retailers
It's Worth More Lets You Seamlessly Trade in Electronics for Cash
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Value-Focused Sandwich Menus
Panera Value Duets are Priced Between $6.99 and $8.99
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Highly Discounted Retail Promotions
This Superdrug Sale Offers New Year Savings Ahead of Schedule
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Low-Cost Holiday Grocer Campaigns
This Kroger Memorial Day Promotion Offers Enhanced Savings
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products
Adorable Goal-Setting Apps
CanGoal Keeps Users Engaged With Cute Characters