Value-focused campaigns can be explosive if done correctly. Targeting the right people with a great deal will get your product or service the attention it deserves. These campaigns show creative ways to not only offer a great deal, but also get people to bite!
It's not just about offering your product at a discounted price, it's about engaging the consumer. If you want to sell a toy, give kids the chance to play with it before they buy it. If you're offering a deal on a romantic dinner, only offer the deal to people that come in as pairs. There are a bunch of ways to attract consumers to buy your product or service that goes beyond the price. If you tie in value with an interesting campaign, you're sure to reach way more people.
20 Value-Focused Campaigns
From Snooze-Discouraging Apps to Couples-Only Discount Codes:
Allen Taylor — Mar 28, 2014 — Lifestyle
20
Sun Dial QR Codes
E-mart Sunny Sale Campaign Uses Fun Ways to Boost Sales
19
Clever Coupon Billboards
James Ready Beer Gets Creative with Interactive Discount Posters
18
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
17
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
16
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
15
Burst-Shaped Furniture
The Lar Center Campaign Shows Cheap Products Don't Have to Look on Sale
14
Attractive Retail Ads
The Minicuotas Ribeiro Campaign Promotes Good Sales and Better Looks
13
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
12
Drugstore Discount Apps
Walgreens Mobile Coupons Launches for the Holiday Season
11
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
10
Ironic Grocery Discount Ads
This Price Chopper Ad Shows You Don't Need to Sacrifice Great Food
9
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
8
Weather-Based Markdowns
Momentum Madrid Devises Special Discount for Limon Y Nada Drink
7
Social Media Shopping Ads
Get Gap Foursquare Deals with Just a Click of the "Follow" Button
6
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
5
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
4
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
3
Combative Discount Apps
The WarBot App Rewards Play with Discounts
2
Retail Discount Gaming
Play Uniqlo Lucky Machine Online for Clothing Discounts
1
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
Related Ideas
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Gamified Budgeting Apps
Bread Budgeting Turns Monthly Budgeting Into A Gamified Challenge
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Gamified Loyalty Campaigns
Collect Points with IKEA Family Presents Updated Membership Benefits
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Last-Minute Travel Campaigns
easyJet Drop Everything Encourages Spontaneous Trips
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Singles-Focused QSR Promotions
Wendy's Marks Singles Awareness Day with Dave's Single Cheeseburger
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Hotline Beauty Campaigns
Florence by Mills Rewards Ulta Shoppers Through a Branded Hotline
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Health-Focused Retail Campaigns
Health-E Commerce Encourages a Home Medicine Cabinet Restock
In-Store Speed Dating Events
Fnac Hosted a Cultural Speed Dating Experience on February 14th
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
New Year-Motivated Health Promotions
Health-E Commerce Launches the New Year, New You Campaign
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Canine-Focused Wintertime Wellness Campaigns
PetSmart Marks National Walk Your Dog Month
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Verified Creator Commerce
Hummingbirds Connects Creator Campaigns to In-Store Purchases
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Startup Validation Tools
Product Market Fix Validates Startup Ideas Using Real Ad Tests And AI
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Gamified Soccer-Tied Pizza Promotions
Domino's Launches an In-App Game Called Soccer Shoutout
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Emotionally-Resonating Gambling Experiences
MGM is Aiming to Make Deeper Connections with Program
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Content Creator Partnership Programs
The Target Creator Programs Build on the #TargetRun Legacy
Flight Productivity Timers
FocusFlight Helps Users Track Tasks With Focused Journeys
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Couples Activity Planners
Dates A-Z Suggests Creative Date Ideas and Challenges for Couples
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
App Strategy Insights
ScreensDesign Reveals Proven Tactics Behind Top iOS Subscription Apps
Goal Commitment Apps
Lock In & Win Encourages Accountability Through Financial Commitment
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Local Deal Finders
Deal Hunt Map Helps Users Discover And Compare Local Store Discounts
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Creator-Focused Retail Promotions
B&H Photo is Running the Mega Deal Zone Event
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
Valentine's Day-Ready Grocery Deals
Natural Grocers Debuts Valentine's Hot Deals
Marketing Jargon Games
Marketing Bingo Turns Buzzwords Into A Fun Client Meeting Game
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Low-Cost Skincare Campaigns
The NIVEA Skin Savvy, Not Spenny Campaign Stars Vicky Pattison
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Resolution-Focused Grocery Campaigns
Natural Grocers Debuts the Resolution Reset Week
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Empathy-First Loyalty Playbooks
SumUp's CEO Highlights Main Street Tactics For Tech Loyalty
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Digital Wellness Tools
FocusPledge Helps You Block Apps and Reclaim Your Time Effectively
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Focus Productivity Apps
One Focus Combines Tasks, Timers, and Habits to Improve Daily Productivity
Personal Productivity Apps
Focus Task: That One Thing Centers Each Day Around A Single Priority
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Marketing Discovery Tools
Marketer Tools Helps You Find Unique Solutions For Every Marketing Need
BFF-Themed Financial App Campaigns
Experian Embraces the Concept of 'Big Financial Friend'
Visual Price Discoveries
PriceSnap Helps You Find Accurate Item Values With Just A Photo
New Year Retailer Promotions
The Tesco Everyday Low Prices Promotion Cuts 3,000 Price Points
Activity Planner Contests
This Black Friday, Decathlon Invites Consumers to Make Time for Sports
Personal Finance Apps
Budget Peaks Gamifies Budgeting To Help You Save And Track Money
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Screen Time Management
DeepFocus Helps Users Control Screen Use and Build Healthier Habits
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Discounted Audio Essentials
Bose Offers Tiered Savings On Headphones, Speakers, And Soundbars
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Self-Serve TV Advertising
Walmart Acquires Vibe.co to Simplify Connected TV Campaigns
Confidence-Driven Value Branding
Supercuts Launches "Confidence Without Compromise" Nationwide
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Focus Management Tools
Limit Distractions and Boost Productivity with Refocus on iPhone
Resolution-Inspired Pizza Promotions
Marco's Pizza Explores Healthier Eating and Value Incentives
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Women-Led Camping Communities
Girl Camper Connects Women Through Outdoor Events and Camping Events
Early-Morning Easter Campaigns
Morrisons Launched a Campaign That Only Runs from 4AM to 7AM
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Hyper-Targeted Book Covers
Monzo Launched The Book of Money with 800 Bespoke Cover Titles
Campaign Management Tools
Eyes Mail Simplifies Personalized Email Campaigns Through Gmail
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Inbox Email Calculators
Calculators In Email Lets Customers Estimate Pricing In The Inbox
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Limited-Time Value Menus
Krystal Launches a New $3 Menu And Krush'd Soda Upgrade
Couples-Focused Themed Card Decks
Partners are Human Boasts Guided Activities for Couples
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Couple Entertainment Finders
Lovemood Curates Movies, Songs, And Games To Match Your Mood