Why bother wearing a watch you can read? With some of the world's most innovative watches, you won't be able to tell time (easily), but you'll certainly make a statement.
The aspirational days of the classic Rolex are gone. Today, watch innovation is driven by unique form factors and cult design. In fact, some of the hottest watches don't resemble anything like watches of days gone by.
Over the last year and half, we've published 40 innovative watches. This list represents 25 of the most innovative and unusual concepts.
Top 25 Innovative Watches
9
Revived Dynamic Running Sneakers
adidas' Adistar Cushion 3 Gets a New Visual Update by atmos
8
Elevated Miami Office Spaces
Arcadis' In-House Team Designs a New Office Space in Miami
7
Soothing Clear Sunscreens
SkinCeuticals' Clear Daily Soothing UV Defense Protects & Hydrates
6
Large-Sized Cooling Fans
Corsair's Latest RS Max Increase Cooling Potential with Thicker Blades
5
Engaging Trivia Arena Challenges
Boogala is a Quiz App for Competitive Trivia Games
4
Antibacterial Acne Spot Treatments
Elina Organics Bye-Bye Blemish Roller is Naturally Formulated
3
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
2
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
1
Safe Play-Training Kids Toys
The TouchNot Ensures Children are Not Playing with Fragile Devices
Related Ideas
Industrial Design Smartwatches
The 176 CS-500 Smartwatch by Carl Hauser Has a Rugged Form
Luxury Watchmaker Smartphones
The Realme 12 Pro+ Rolex Edition Plays Homage to Classic Timepieces
Retro-Futurism Smartwatch Designs
The Conceptual 'JUSTWATCH' by Jacek Janiczak is Feature-Rich
Heart-Monitoring Smartwatches
Casio Unveils the 'DW-D5600' G-SHOCK Polar-Powered Smartwatch
Classic Car-Inspired Timepieces
Seiko Presents the New Limited Prospex Speedometer Watch
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
NASA-Inspired Watch Designs
Casio Designs the G-SHOCK DW6900NASA237, Inspired by Nasa
Satellite-Enabled Gold Watches
Huawei Releases the 'Ultimate Gold Edition' Timepiece
Museum-Backed Diving Watches
MoMA Presents its Own Modello Uno Diving Watch by Unimatic
Luxurious Limited-Edition Watches
Rolex Subtly Launches a New Premium Day-Date Timepiece
Luxury Automotive-Branded Smartwatches
The Bugatti Ceramique Titane Edition Smartwatch is Sleek
Brand-Honoring Digital Timepieces
Hodinkee's G-SHOCK Ref. 5600 by Ben Clymer Rounds Out the Series
Film-Inspired Graphic Timepieces
Citizen Presents its New Avatar Pandora Wave Watch
Minimal Collaborative Dive Watches
Swarch and Blancpain Present the Scuba Fifty Fathoms
Angled Dual-Display Smartwatches
This Apple Watch Concept by Tien Hung Optimizes Efficiency
Retro Futuristic Glasses Collections
G-SHOCK Introduces its 'Forgotten Future' Watch Collection
Vintage-Style Timepiece Collections
The Casio Vintage A100 Series Watches Come in Four Finishes
Luxury Flagship Smartwatch Models
The HUAWEI WATCH Ultimate Has a 1.5-Inch LTOP AMOLED
Swiss-Made Timepiece Designs
Braun Clocks Presents its First Range of Wristwatches
Metaverse-Connected Timepieces
The Hamilton Oasis Watch by Junwoo Kim Shows Two Different Times
Classic Special Timepiece Variations
Christopher Ward Unveils a Special C1 Bel Canto 9324
Strong Passionately Colored Timepieces
The G-SHOCK Ignite Red Series Includes Four Models
Bold Vehicle-Inspired Timepieces
The Urwerk UR-112 Aggregat 'Back to Black' is Demure
Advanced Analog Watch Concepts
This Cyberpunk Watch Concept Has an Automatic Movement
Anniversary-Honoring Digital Watches
Bodega and G-SHOCK Presents the DW-5600BDG23-1 Watch
Collaboration Cola Timepieces
The Coca-Cola® x G-SHOCK Watches Come in Two Styles
Japan-Inspired Wearable Watch Rings
Casio and Stasto Stand Stones Present Timepiece Rings
Midcentury-Inspired Timepieces
The TAG Heuer Carrera Glassbox Chronograph Revives a Classic
Sleek Premium Tonal Timepieces
Raymond Weil Unveils the New Freelancer Diver 2775 Watch
Vintage-Inspired Watch Ranges
The Seiko 5 Sports ‘Customise’ Limited Edition Collection is Sleek
Lunar Festivities-Inspired Timepieces
Swatch Celebrates the Year of the Dragon with New Watches
Affordable Wandering Hour Timepieces
The Xeric Vendetta II Rivals High-End Alternatives
Sophisticated Women's Watches
Richard Mille's Watches Arrive in Three Unique Designs
Gradient Premium Timepieces
The Leica ZM 11 Timepieces is Made with Chronode Technology
Special Edition Anniversary Timepieces
The Seiko Presage Limited Edition Celebrates 110 Years
Green-Tinted Luxury Watches
The Bell & Ross BR 05 Chrono is Extravagant and Stylish
Efficient 70s-Style Timepieces
The Citizen Eco-Drive 365 Series Includes Three Styles
Laser Tag-Inspired Watch Designs
Zodiac and Worn & Wound Release a Highly Unique Timepiece
Elevated Sporty Men's Watches
Fossil Introduces Its Latest Men's Watch Capsule—the Sport Tourer
Revived Iconic Luxe Timepieces
Chanel Presents its Elevated Premiére Timepiece Once Again
Chic Solar-Powered Timepieces
The NIXON Time Teller Solar Watch Comes in Four Color Options
Vintage-Inspired Timepiece Collections
The Bulova Jet Star Watch Collection Has Three Styles
Healthy Habit-Promoting Wearables
The Samsung Galaxy Watch6 Has a Rotating Bezel
Vibrant Y2K-Inspired Timepieces
The G-SHOCK DW-6900 Crazy Colors Series is Here for Spring
Lunar Dust-Infused Timepieces
The LUNAR1,622 Has a NASA-Approved Construction
Stylish Special Operations Timepieces
The Panerai 2023 Navy SEALs Collection Includes Five Styles
Automotive Heritage Watches
The Hodinkee x Autodromo Group B Rallysport Chronograph is Elegant
Japanese Toy-Inspired Vibrant Timepieces
The G-Shock Line Expands with the New G-B001 Timepieces
Self-Winding Diver Watches
The Unimatic x Exquisite Timepieces Modello Uno U1S-ET is Simply Chic
Metallic Retro-Futuristic Watches
G-SHOCK Unveils Four Distinct Metallic Silver Watches
Next-Generation Luxury Timepieces
The Patek Philippe Nautilus 5811 Pays Homage to the Past
Modernized Classic Timepieces
The Radio Anatom Automatic Watch is Back for its 40th Anniversary
Retro West Coast Timepieces
The Oris Divers Seventy-Five Was Created with Collective Horology
Playful Interchangeable Bezel Timepieces
The Casio G-SHOCK G-B001M Revamps a Classic Design
Posh Celebratory Pocket Watches
The Citizen 100th Anniversary Special Edition Pocket Watch is Chic
World-Inspired Watch Cases
Y24's Apple Watch Case Collection Contributes to Affordable Luxury
Celebratory Golden Watch Designs
G-SHOCK Releases a Design to Celebrate the Lunar New Year
Sleek Springtime Watches
The Grand Seiko Elegance Hi-Beat GMT SBGJ27 Yukigesho is Chic
AI-Trained Golden Watch Designs
G-SHOCK Presents the Special G-D001 Timepiece Using AI
Artistic Avant-Garde Timepieces
The Ulysse Nardin Freak X OPS Features a Perplexing Appearance
Postmodern Diver Timepieces
The Nodus Sector Dive Watch Merges Classic and Contemporary Styles
Ultra-Minimalist Collaboration Timepieces
The Braun + Paul Smith BN0279 Watches are Chicly Stylish
Daylight-Savings Intricately Made Watches
Bovet Introduces the Récital 28 Prowess 1 Timepiece
Traditional Timekeeper Watches
The 'Beads of Time' Watch by Eshaan Kothari Has Ancient Inspiration
Space-Inspired Titanium Watches
Theo Auffret and Olivier Gamiette Design the SpaceOne Tellurium
Fashion-Branded Diver Timepieces
The Rowing Blazers x Seiko 5 Sports Watch is Limited-Edition
Precision Performance Wristwatches
The Bell & Ross BR-X5 Features a New Movement Inside
Ultra-Intricate Watch Designs
Piaget's Polo Skeleton Arty Boasts a Breath-Taking Design
Affordable Luxurious Patterned Watches
BAPE is Inspired by a Premium Design with the TYPE 10
Sleek Modern Timepiece Homage
Casio Releases the Limited-Edition TRN-50 Timepiece
Moto Racer Timepieces
The Louis Moinet 'TIME TO RACE' Watch Comes in Four Colors
Futuristic Watch NFTs
Casio's VIRTUAL G-SHOCK NFTs Speak to Gen Z Collectors
Hybrid Fitness Smartwatches
The Moto Watch 40 Strikes a Balance Between Device Styles
Graphic-Detailed Luxe Timepieces
Olaolu Slawn Designs a Vibrant Collaborative Rolex Watch
Futuristic Full-Metal Timepieces
The G-SHOCK GMB2100 Has a Metallic, Octagonal Design
Abstract Artwork-Inspired Timepieces
The Ode to Delaunay Watch Has a Shifting, Geometric Dial
Nontraditional Racer Timepiece Models
The 2023 TAG Heuer Carrera Date Comes in Four Colors
AI Wellness Companions
NOWATCH Insights Delivers Personalized Well-Being Insights in a Custom Way
Wearable Art Watches
Masterpiece On Your Wrist Makes Art from the Louvre Wearable
1920s-Inspired Americana Watches
Ralph Lauren Launches Its New 'Polo Vintage 67' Timepiece
Sci-Fi-Themed Watch Collections
Fossil Unveils Its Star Wars Watch Collections for May 4
Artwork-Inspired Timepiece Collections
The MoMA x Swatch Collection Showcases Classic Artwork
Whimsical Timeless Watches
Longines Expands Its Flagship Heritage Line with Emphasis on Elegance
Chic Retro-Inspired Watch Designs
Zodiac Revives Its Iconic 1953 Sea Wolf
Ultra-Sophisticated Chronograph Watches
Angelus Debuts a New Piece in its La Fabrique Collection
Flagship-Celebrating Timepieces
Tiffany & Co. Debuts a Series of Watches Inspired by its Flagship
Paradiver-Inspired Timepieces
MKII Launches the Ultra-Luxe 'Paradive Type XIII' Timepiece
Luxury Jewelry Cuff Watches
Piaget Unveils Its Limelight High Jewelry Cuff Watches in Three Colors
Luxe Swiss Timepiece Ranges
The Golden Concepts Automatic Swiss-Made Watch Will Arrive in 2024
Vibrantly Accented Sport Watches
The Seiko 5 Sports Time Sonar Watches Come in Two Styles
Bourbon-Inspired Digital Watches
G-SHOCK Joins Oneness on a DW5600ONS234 Timepiece
Innovative Solar Movement Watches
TAG Heuer Releases the Aquaracer Professional 200 Solargraph
Squared Collectible Timepiece Designs
Swatch Offers a New Structural Bioceramic What If? Watch
Autonomous Solar-Powered Watches
Exoskeleton Watch Powered by an Autonomous Solar Movement
Winter Race-Inspired Timepieces
The Porsche Design Chronograph 1 GP 2023 Watch is Limited-Edition
Sporty Solar Watch Designs
Diesel Recently Launched Its First Solar Watch Line
Modernized 40s-Era Timepieces
These Panerai Radiomir Watches Pay Attention to the Past and Future
Iconic Artwork Watch Collaborations
These Artful Watches Feature Masterpieces from the MET
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Ultra-Chic Timepiece Designs
Arnold & Son Has Launched the Time Pyramid 42.5 Watches
Family Heirloom-Inspired Watch Designs
Jacob & Co. Releases the Exquisite Dual Time Time Zone
Anniversary-Commemorating Cat Watches
Casio Previews its New Hello Kitty Watch Collaboration
Singer-Collaborative Luxe Watches
Audemars Piguet Introduces the Royal Oak Perpetual Calendar
Personalized Celebrity Watch Designs
Artisans de Genève Releases the One-of-a-Kind Neon Project
Luxe Golf-Inspired Timepieces
The Byrne Gyro Dial Golf Has a Shapeshifting Dial
Luxury Celebration-Themed Timepieces
Rolex Launches New Oyster Perpetual with 'Celebration' Dial
Cool-Toned Diamond Timepieces
Bovet Launches Two New Iterations of the 'Récital 23' Model
Vintage-Inspired Dive Timepieces
The LONGINES Ultra-Chron Dive Watch Has a 43mm Case
French Architecture-Inspired Timepieces
The René Mouris MYTHIQUE Le Monde Watch is Artistic
Haute Modernized Timepieces
The Tissot PRX 35mm Powermatic 80 Has Been Updated in New Colors
Exclusive Space-Inspired Timepieces
Jacob & Co. Reveals The Astronomia Revolution Timepiece
Celebratory Stone-Inspired Timepieces
The Cartier Pebble Watch Marks the Design's 50th Anniversary
Automotive Race-Honoring Timepieces
This Rolex Cosmograph Daytona Celebrates 100 Years of Le Mans
Safety-Conscious Smartwatches
The Moto Watch 100 is an Affordable Safety-Themed Timepiece
Stress-Reducing Screenless Watches
NOWATCH Brings the First "Awareable" to CES 2023
Ultra-Slim Calendar Timepieces
The Piaget Polo Perpetual Calendar Ultra-Thin is 8.65mm Thick
60s-Style Sail Racing Timepieces
The TAG Heuer 2023 Skipper is a Non-Limited Version of a Classic
Water-Inspired Watch Designs
Tokujin Yoshioka Pays Homage to Issey Miyake with O-Bold
Peaceful Ceramic Timepieces
Tranquil Living and Japanese Art Inspired Talidara's Heiwa Watch
Heritage-Honoring Premium Timepieces
Rolex Honors its Roots with the First Perpetual 1908
British Car Racing-Inspired Timepieces
Girard-Perregaux and Aston Martin Reveal the Laureato
Funk-Inspired Luxury Timepieces
Louis Vuitton Releases New Tambour Street Diver Timepieces
Minimal Scandinavian Timepieces
The Montoir Dive Watch has a Timeless Design Language
Vivid Minimalist Watches
'VSTELLE' is Reimagining the Classic Timepiece with Vivid Displays
Cartoon-Inspired Minimal Watches
Swatch's Mission to Moonphase Celebrates the Beloved Snoopy
Jewelry Covered Luxury Watches
Piaget Unveils Its Latest Limelight Aura High Jewelry Watch
Mechanized Titanium Hand Timepieces
F.P. Journe Launch the Calibre 1300.3 with Titanium Human Hand
Minimalist Bauhaus-Inspired Timepieces
Botta Watches Come in Seven Models to Choose From
Planet-Resembling Watch Faces
Samsung Presents its Galaxy Time Series of Timepieces
Artwork-Inspired Vibrant Watches
Swatch and Tate Join Forces on the Gallery Collection
Retro-Inspired Sporty Timepieces
Orient Unveils a Neo Classic Sport Technical Watch
Space Voyager Timepieces
The Jovian Watch is Inspired by the NASA Pioneer 10/11 Probes
Magnetic Band Upgraded Smartwatches
The Upcoming Apple Watch X Will Have Thinner Cases
Iconic Premium Timepiece Books
Assouline Unveils the Rolex: The Impossible Collection
Motorsport-Inspired Timepieces
The Ollech & Wajs Rallychron Timepiece Pays Homage to Circuit Races
Collaborative Racing-Themed Timepieces
TAG Heuer Excites Fans with a Formula 1 Kith Collection
Stealthy Chronograph Timepieces
Porsche Design Presents the Chronograph 1 Utility Watch
Novelty Titanium Diver Watches
Sinn Launches T50 Titanium Diver Watch with Goldbronze Version
Warped Visual Luxurious Timepieces
Berneron's Debut Timepiece is Dubbed the Mirage
Collaboration Floral Artwork Timepieces
Hublot Classic Fusion Takashi Murakami Watches are Playful