These marketing campaigns for teen fashion range from print ads to comical commercials and social media stunts with a focus on influencers and role models who young women can identify with.
Beyond being named the Billboard Woman of the Year twice and being known as one of the most powerful women in music, Taylor Swift has appeared in a number of ads for Keds that encourage young women to become icons themselves.
Ahead of the launch of her NEO line with adidas, Selena Gomez launched an online scavenger hunt that had fans virtually exploring the Internet to discover sneak peeks.
As teens begin to come into their own, they put a heavy emphasis on self-expression, especially through the purchase of clothes and beauty products. Fashion brands that resonate with this consumer demographic understand their desire for authenticity, individuality, empowerment and connectivity.
17 Teen Fashion Campaigns
17
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
16
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
15
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
14
Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
13
Teen Angst Editorials
Pull & Bear's Latest Collection Highlights Edgy Summer Clothes
12
Untouched Celebrity Fashion Ads
The #AerieReal Campaign Features Emma Roberts as the Brand's Model
11
Female-Empowering Footwear Ads
These Keds Ads Feature Female Role Models Such as Taylor Swift
10
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
9
Social Media Scavenger Hunts
Selena Gomez is Promoting Her Adidas NEO Line Interactively Online
8
Interactive Balloon Portraits
This Old Navy Ad Turns Your Selfies into Balloon Art
7
Grandma Styling Pranks
SPC's Back to School Prank Styles Students in Outrageous Clothes
6
Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
5
Preppy Footwear Ads
The Taylor Swift Keds Campaign is Colorful and Youthful
4
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
3
Hip Student Commercials
Old Navy's Back to School Shopping Ad Stars the Funny Julia Louis-Dreyfus
2
Uplifting School Commercials
Old Navy's School Commercial Shares a Message from Boys & Girls Clubs
1
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Empowering Women-Inspired Sneakers
21SEEDS Infused Tequila and Birdies Launch Exclusive Sneakers
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Singer-Backed Sneaker Ads
The Skechers Uno Campaign Stars Artist-in-Residence Doja Cat
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Spring-Ready Tween Dresses
Hayden Girls Offers a Range of Dresses for Tween Girls
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes