These satirical marketing campaigns show the value of humor when it comes to attracting the attention of consumers and making a statement.
In order to comment on the exploitation of the feminist movement in advertising, Jane St. created a commercial that calls it out. Although it's great that advertising is less blatantly sexist than it was in the past, taking advantage of a social and political movement to profit is wrong. With its satirical commercial, Jane St. shows how advertisers take women's insecurities and focus on them through an "empowering lens," which ends up commodifying the movement. By highlighting this in a humorous way, Jane St. brings awareness to the exploitation that exists in the industry in an entertaining manner that makes the campaign more shareable.
Another example that's included in these satirical marketing campaigns is the print ads from Snickers, which parody the iconic Sports Illustrated Swimsuit Issue that's released on an annual basis. Instead of a model, the Snickers ads feature everything from a guinea pig to a chest of drawers, which are shown in bikinis. With this, the print ads show what can happen when designers are hungry and they get "loopy," to promote how filling the chocolate bars are.
15 Satirical Marketing Campaigns
From Anime Parody Promotions to Mock Award Show Advertisements:
Riley von Niessen — Jul 7, 2017 — Marketing
15
Satirical Award Show Campaigns
This SatirAd Points Out The Narcissistic Nature of Award Ceremonies
14
Satirical Fashion Posters
Jeff Wysaski Put Up Posters in a Mall That Featured Fake Fashion Advice
13
Swimsuit Photoshoot Parody Ads
These Snickers Print Ads are a Humorous Take on Sports Illustrated
12
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
11
Comedic Job Announcements
This Woman's Job Announcement is a Parody on Marriage Proposals
10
Satirical Airline Ads
Royal Jordanian's Quirky Ad References Trump's Anti-Immigration Claims
9
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
8
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
7
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
6
Musical Parody Ad Campaigns
Xero's 'Chasing Payments' Uses Adele's Hit Song to Attract Clients
5
Low-Budget Hardware Ads
This Parody Christmas Ad from Robert Dyas Became a Viral Sensation
4
Fast Food Parody Ads
Mcdonald's 'GRAVICHEESE Commercial Takes the 'Triple Cheeseburger' into Space
3
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
2
Employment Equality Campaigns
'Girls Who Code' Mocks the Sterotypes Women in Tech Jobs Deal With
1
Parody Promotion Videos
Actress Margot Robbie Parodies 'American Psycho' for Vogue
Related Ideas
Offensively Remixed Cartoons
'If Life Was Like a Disney Movie' by Jeff Wysaski is Hilarious
Streetwear-Clad Cartoon Characters
Tommy Bates Clothes The Simpsons in High-Street Fashion
Inequality-Exposing Illustrations
These Gender Equality Comics Use Humor to Illuminate Injustice
Sensual Soccer Campaigns
These Body Paint Designs Unite the Nations of the UEFA Euro 2016
Expecting Beer Ads
This German Beer Ad Parodies Pregnancy Photos by Swapping in Men with Beer Guts
Focusing on Skills
Kirsten Hall's Women in Business Talk Explores New Ideas in Gender Equality
Urban Anime Illustrations
Nss Magazine Portrayed Pokémon Sporting Fashionable Streetwear Brands
Littered Cigarette Campaigns
The Surfrider Foundation Ads Focus on Endangering Animals with Trash
Villainous Harlequin Costumes
This Homemade Harley Quinn Costume is Inspired by the Suicide Squad
Spooky Seasonal Suits
These Creepy Halloween Suits Bring a Sense of Class to the Eerie Holiday
Remixed Candy Bar Flavors
These New Candy Bars Feature Hazelnuts and White Chocolate
Humorous Language Ads
These Ads Shows the Struggles Many Face in Learning to Speak English
Trippy Cartoon Indents
The Simpsons on FX Introduces Refreshed Promos for the Iconic Show
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
Seductively Glamorous Editorials
The Bambi Magazine XVI Issue Photoshoot Stars Charlie Dupont
Budget Celebrity Costumes
Instagram User Waverider Does the Best Low-Budget Celebrity Dress Up
Fairy Tale Dessert Restaurants
The Hotel Café Royal is Set to Unveil Its Sarah in Wonderland Menu
Political Disney Parodies
This Donald Trump Parody Targets the Candidate's Distrustfulness
On-Foot Pizza Delivery
Sodo Pizza Cafe's Foot Delivery Service Leverages Guilt to Improve Health
Fresh-Faced Actress Editorials
The Margot Robbie Oyster Magazine Shows a Softer Side of the Beauty
Political Estate Billboards
Jeff Cook Real Estate Offers to Help Americans Move to Canada
Career-Oriented Clothing
The Taylor Stitch Mechanic Shirt Enables Mechanics to Look Sharp
Sneakerhead Cartoon Families
Olga Wojcik Gives The Simpsons a Drastic Streetwear Makeover
Chocolate Impostor Ads
These Ads Dress the Snickers Bar as Other Chocolate Snacks
Reimagined Object Art
Alessio F Flips Iconic Brands and Objects to Convey a Comical Message
Rainbow Burger Buns
Joe's Bar in New York Offered Very Colorful Brioche Buns for Burger Week
Mysterious Home Furniture Ads
The Commercials for IKEA's Sinnerlig Collection Strays from The Norm
Dashingly Dapper Editorials
Stefan Heinrichs Tells a Story of Contemporary Gentlemen
Local Manufacturing Platforms
This Store Connects International Designers with Local Artisans
Airline Reward Apps
The Frequent Flyer App Helps You Earn Miles In Exchange For Your Location Data
Mutated Candy Bar Ads
Snickers' Sports Illustrated Ad Features an Intentional Photoshop Fail
Anime Game Business Stops
The Pokémon Go Lure Modules Have Potential to Increase Customer Traffic
Re-Entering the Workforce
Carol Fishman Cohen's Speech on Work is for Experienced Individuals
Wife-Seeking Newspaper Ads
This Full-Page Ad Was Made by a Dad Trying to Find a Wife for His Son
Creative Airline Listings
Lufthansa Airbnb Listings are Aiming to Increase Flight Bookings
Mythical Underwater Editorials
Actress Margot Robbie Channels Her Inner Mermaid for W Magazine
In-Flight Movie Premieres
United Airlines Surprised Passengers with a Movie Premiere While Flying
Urban Prepster Apprel
The Latest Perry Ellis Collection is Designed for the Elegant City Dweller
Empowering Tech Events
Shopify's Beyond the Code Triumphs Women in Technology
Social Commentary Smoothies
Skittles by Josh Kline Uses Unconventional and Poetic Ingredients
Anime-Inspired Dog Walks
Pokémon Go is Being Used to Attract Animal Shelter Volunteers
Menacing Pop Culture Illustrations
Butcher Billy's American Psycho Art is Maddeningly Fantastic
Small Business Loyalty Programs
'flok' is a Customer Engagement App for Small Business Owners
Encouraging Female Bravery
Reshma Saujani’s Talk About Bravery Focuses on Female Empowerment
Eggtastic Film Recreations
Easter Egg Movie Scenes Gives Iconic Films a Makeover
Dinosaur-Edited Celebrity Photos
Lorenz Valentino Edits Himself into Celebrity Instagram Photos
Campy Coffee Brands
Gay Coffee Raises Awareness with Same-Sex Supportive Brews
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
Airplane Ticket Budgeting Services
'Airfordable' Pre-Buys Tickets and Lets Users Pay Over Time
Outdoor Ad-Testing Campaigns
This Campaign Highlights the Problems of Digital Engagement Ads
Small Business Discount Apps
This App Helps Small Business Owners Offer Exclusive Deals
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
Meaty Breakfast Sandwiches
The New Supreme Breakfast Sandwich is Loaded with Hearty Toppings
Freelance Management Apps
The 'WeLancer' App Helps Freelancers Manage Client Relationships
Wine-Ordering Text Services
The Naked Wine Company is Launching a 'Text for Wine' Service
Mini Mobile Payment Devices
'PayPal Here' Allows Easy Transactions for Small Businesses
Plane-Breathing Airline Ads
This Airline Commercial for Wideroe Features a Grandpa
Celebratory Spanish Language Commercials
This Commercial Features Untranslatable Spanish Phrases
Corporate Culture Social Media
Pandora Shows Its Organizational Culture On Twitter
Female Tech Charities
Women 2.0 Fosters Girls' Interests in Science and Math
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
Cheeseburger Egg Rolls
This In-N-Out Egg Roll Recipe Contains Burger Ingredients for Asian Fusion
Streamlined Business Apps
This App Helps Companies Issue Business Quotes and Forge Connections
Female-Focused Weightlifting Apps
Chloey Madeley's New Weightlifting App Helps Women Tone Up
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
Burger Easter Eggs
Studio DIY's Homemade Burger Eggs for Easter are Festive and Food-Focused
Online Wedding Compendiums
Google Compiled a Complete Guide for Wedding Planning Services
Deceptive Train Travel Ads
These Train Ads Illustrate the Magical Places in England's Backyard
Medieval Job Platforms
Westeros Recruitment Lets You Apply for Vacant Game of Thrones Roles
Female-Focused Networking Platforms
This Job Market is Designed for Women Who Took a Career Break
Stereotype-Combating Education Reform
Domenico Randazzo's Talk on Millennials Describes a Plan
Spoiled Celebrity Airline Ads
This Ad Features Jennifer Aniston in a Luxury Emirates Airline Plane
Parody Perfume Ads
The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad
Nacho Cheese-Covered Burgers
The New Triple Cheese Burgers are Made for Cheese Lovers
Cashless Commerce Apps
The FTCash App Helps Small Merchants Embrace Cash-Free Transactions
Literal Pie Charts
A Robotic Installation Creates Edible Gender Gap Data-Visualizing Desserts
Rewarding Business Discovery Apps
The Vicinity App Helps Users Collect Rewards by Shopping Locally
Comparative Baby Food Ads
This Gerber Baby Food Ad Makes Clear the Brand's Devotion to Its Craft
Competitive Burger Billboards
This Massive Vertical Billboard Promotes McDonalds Over Burger King
Chocolate Bar Cheesecakes
The New Snickers Cheesecake Brownie is an Indulgent Hybrid Dessert
Bacteria-Ridden Probiotic Ads
Ian Wright Licks Everything to Prove His Immune System Strength
Apple Parody Ads
The T-Mobile myTouch 4G Goes Head-to-Head with the iPhone 4
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
Internet-Influenced Discounts
Snickers' 'Hungerithm' Gauges the Mood Online to Set Store Prices
Beer-Paired Airline Ads
This KLM Ad Boasts of the Airline's Ability to Serve Fresh Beer on Board
Career-Minded TV Dramas
The Interpreters is a Chinese Drama That Targets Millennial Audiences
Video Game Search Filters
Yelp Users Can Now Filter Their Results Based on Nearby Pokéstops
Celebrity Mother Music Videos
Fergie's "M.I.L.F.$" Music Video Features a Ton of Celeb Moms
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
Feature-Focused Auto Ads
Ford Mexico's 'Características' Commercial Highlights Car Capabilities
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
Video Game-Inspired Chocolate Ads
These New Snickers Ads are Set Up Like Retro Video Games
Morphing Candy Billboards
This Ad for Snickers Candy Bars Surprises with Facial Recognition Tech
Olympic Travel Ads
United Airlines' Olympic Advertisement Showcases Its Partnership with Team USA
Meme-Mocking Marketing
The PETA AutoCorrect Ads Use Familiar Humor for a Great Cause
Game-Inspired Anime Films
The Pokémon Go Popularity Might Lead to a New Film for the Franchise
Chip-Covered Burgers
This Cheeseburger Patty is Covered in Crushed Pringles and Deep Fried
Girl-Empowering Tech Festivals
Singer Robyn is Launching an Event to Promote Women in Technology
Boxing Bicultural Beer Ads
This Macho Ad is the First Tecate National Campaign in the US
Patriotic Parody Drink Ads
The Mio Fit Super Bowl Commercial Features Tracy Morgan as Tracy Morgan
Latin Rental Car Commercials
The Enterprise Rent-A-Car Spanish Commercial is Tagline-Focused
Girl-Targeted Coding Campaigns
Made With Code Inspires Young Girls To Be Interested in Programming
Busted Burglar Ads
The Protege Group Campaign Portrays Immediately Apprehended Criminals
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
Boredom-Banishing Car Commercials
The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
Fun-Encouraging Beer Ads
The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted
Nostalgic Menswear Fashions
Editor Jana Pijak Discusses Her Top Picks for Throwback Menswear Style
Parody Pizza Farm Ads
This Satire-Rich Ad Encourages Healthy Eating Habits Among Children & Youth
Oil Spill Clean-Up Parodies
The Greenpeace ‘ScamWow' Spoofs on Serious Matters
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
Child Prodigy Airline Ads
This Virgin Atlantic Commercial Features Gifted Children
Welcoming Airline Ads
This Air Canada Campaign Appeals to Americans Flying to Canada
Spontaneous Candy Bar Ads
This Cadbury Dairy Milk for India Ad Plays on Bollywood Themes
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
Satirical Thanksgiving Fliers
Obvious Plant Fake Black Friday Ads Mock Outrageous Holiday Sales
Punny Presidential Health Ads
This SNL Commercial Addresses False Hopes of Political Candidates
Provocative Hunger Awareness Ads
These Controversial Ads Raise Awareness About Hunger in the U.S.
Fast Food Parody Ads
Mcdonald's 'GRAVICHEESE Commercial Takes the 'Triple Cheeseburger' into Space
Taxi-Cab-Transforming Campaigns
Antwerp's Guerilla Campaign Spreads Awareness on Mobility Issues
Comical Civil Rights Videos
'College Humor' Injects Humor into Critical Gay Marriage Controversy
Budget-Conscious Grocery Apps
The FRESH Mobile App Gives Users Access to Deals and Dining Ideas
Youth-Centric Auto Ads
Ford Mexico's Ford Figo Ad Takes Viewers on a Journey to Outer Space
Helpful Home-Buying Charts
This Infographic Helps First Time Homeowners Know How to Shop
Parody-Themed Tampon Ads
This Humorous Tampon Ad was Created by Men Using Their Opinions
Female-Empowering Auto Ads
This Audi Twitter Campaign Dispels Myths About Women Drivers
Comedic Music Video Parodies
BBC Radio 1 Puts a Humorous Spin on Kanye West's Famous
Comedic Air Safety Videos
Air New Zealand Promotes Safe Flying Through a Hollywood Parody
Feminist Youth Conferences
Seattle's FemCon Endorses Female Empowerment Among Young Attendees
Ironic Miniature Billboards
These Tiny Billboards Created by BBH Interns Promote Big Messages