From Braille magazines to their annual Playmate of the Year, Hugh Hefner knows how to keep the Playboy brand current. The Playboy innovations in the slideshow below showcase how this gentleman's magazine has persisted in popularity since the 1950's.
Check out some of the past Playmate of the Year selections and other Playboy innovations below.
Implications - The Playboy bunny is no longer a logo for a publication, it is a symbol of female sexuality and youth. Playboy has achieved this iconic status by remaining true to its initial brand purpose throughout the years, regardless of any distaste expressed toward the magazine. Throughout years of changing decades, Playboy has remained fun, free and sexy.
17 Playboy Innovations
12
Burton Love Snowboard Series
A Playboy Burton Collaboration
11
48-Year-Old Cover Models
Carol Alt Bares All for Playboy
10
Magazine Cover Beach Towel
New Playboy Ad Campaign
9
Rain-Reactive Billboards
White T-Shirt in German Playboy Ad Goes See-Through in Rain
8
Playboy in Braille
7
Creative Playboy Billboard
PLAY, BOY!
6
Playboy Parties as Prizes
Absolute Poker Tournament Winners Will Party With Hef and Bunnies
5
Sexist Snowboards
Burton's Playboy Line Sparks Protests Amid Increasing Sales (UPDATE)
4
Consumer Driven Campaigns
Desperate Guys Seek Poolboy Jobs at Playboy Mansion
3
Risque Matchvertising
Hot Playboy Ad Starts a Fire
2
Sexy Mobile Branding
Playboy Phone: Alcatel OT-V770A
1
Condom Wearing Remotes
Playboy TV
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