Padma Lakshmi of "Top Chef" fame is making waves across the Internet with her steamy commercial for Hardee’s Western Bacon Thickburger.
Padma Lakshmi's racy commercial is the latest in what has become a guaranteed marketing gimmick to generate buzz for the brand.
The formula is simple, hire a hot model and make a commercial that is as sexual and racy as the TV broadcast regulations permit.
And in some cases, going over the red lines and getting your commercial banned might not be a bad idea either, as it catapulates it into instant viral status. This was the case with both the Calvin Klein Secret Obsession fragrance spot with Eva Mendes and the new Calvin Klein Jeans commercial.
See all these commercials and more in the cluster below.
10 Steamy Commercials
9
Banned Celebrity Ads
Eva Mendes for CK Secret Obsession
8
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
7
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
6
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
5
Sultry Fast Food Ads
Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger
4
Suggestive Sizevertising
Burger King ‘Big Boner' Commercial
3
Remixing Racy Commercials
3 Minutes of Sexy Fun Features Mashup of Hot Ads
2
Soccer Star Models
Samsung Ads Blend Risque With Talent
1
Cheeky Childhood Advantages
Vodafone Youth Commercial
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Filmic Pink Burgers
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McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Hilarious Judicial Beauty Ads
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Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
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Fake Ketchup Campaigns
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Tech-Fueled Alt Meats
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Anime Restaurant Meals
McDonald's is Inviting Manga Fans into the Real World of WcDonald's
Actress-Starring Liqueur Commercials
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AI-Created Burger Ads
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Unusual Food Tattoo Challenges
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Augmented Reality Menu Items
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Burger-Inspired Tracksuits
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Real-Life Emoji Ambassadors
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Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Cannabis QSR Ketchups
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Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Creative-Focused Sportswear Campaigns
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Customizable Frozen Dishes
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Chef-Powered Coffee Collections
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Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Co-Branded Viral Ramen
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70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Actress-Approved Decor Collections
The Deepika Padukone for Pottery Barn Collection is Exclusive
Filled Sausage Meatballs
HECK!'s Sausage Bombs Delight Gen Z with an Explosion of Flavor
Couple-Themed QSR Merchandise
The McDonald’s Cardi B & Offset Meal Merch Collection is Romantic
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Indulgent Plant-Based Patties
Impossible Foods' Indulgent Burger Patties are Bold and Gourmet
Meat-Themed Vacation Giveaways
Reynolds Wrap Just Launched a New Wild West Steak-Cation
Singer-Starring Hot Sauce Ads
Ed Sheeran + Kraft Heinz Team Up on New Hot Sauce: Tingly Ted's
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Candied Bacon QSR Menus
Hardee's Candied Bacon Can Be Enjoyed in Three Ways
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Hardcourt Smoked Bacon
This Hormel Black Label Bacon Was Smoked with Tournament Court Floors
Chip-Crusted Tenders
Lay's is Sharing a "Marry Me" Meal Recipe Using Its Sweet and Spicy Chips
Jammy Brisket Burgers
Burger King is Testing Out a New Bacon Jam Brisket Whopper
Bakery-Steakhouse Collaborations
Hawksmoor and Dominique Ansel Workshop are Creating One Dish
Microwaveable Indian Cuisine Wraps
Deep Indian Kitchen Kati Street Wraps Feature Handmade Paratha
Jalapeño-Topped Beef Burgers
McDonald's Debuts a New Version of its Quarter Pounder on July 10
Steakhouse-Inspired Cheese Burgers
Whataburger Just Unveiled Its New Bacon Steakhouse Double
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Cheesy Bacon Smash Burgers
Frisch’s Big Boy Just Added a New Cheesy Bacon Smashed Boy
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Chef-Approved Plant-Based Meats
These Redefine Meat Products are Arriving in the European Market
Spicy Butter Spreads
Popup Bagels x Frank's RedHot Collaborated on a Spicy Schmear
Spicy Chicken Tender Wraps
Hardee's is Testing New Nashville Hot Tender Chicken Wraps
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Extra-Spicy Charbroiled Burgers
Carl’s Jr. Just Debuted the New Spicy Lil Cheeseburger
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Branded Spicy Meat Snacks
Jack Link’s and Frito-Lay Partnered for Some New Spicy Snacks
Slow-Baked Potato Products
McCain Baby Hasselbacks Come with Flavor Sachets
Actress-Crafted Burrito Bowls
Tocaya Created the New Cali Bowl with Actress Vanessa Hudgens
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Movie-Themed QSR Meals
The Arby's GOOD BURGER 2 Meal Celebrates the Sequel
Thick-Cut Bacon Packages
Daily's Premium Meats Introduces its Thick 'Steak Cut Bacon'
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Pulled Pork Hot Dogs
Wienerschnitzel Just Added a New Bbq Pulled Pork Dog and Fries
Celebrity-Backed Fragrance Ads
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Southern Spice Pork Products
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Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Asian-Themed Burger Debuts
White Castle Introduces the New Asian-Inspired Flavors for its Sliders
Grilled Cheese-Inspired Burgers
Freddy's New Grilled Cheese Steakburger is Instant Comfort Food
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Ready-to-Cook Restaurant-Inspired Products
Tesco Taste Shack Has Chicken Dishes, Sides and More
Pretzel Bun Steakburgers
Freddy's Has a New Pretzel Bacon BBQ Steakburger as of June 21, 2023
Bali Sun-Inspired Collaborative Apparel
Potato Head and Boiler Room Launch a Joint Collection
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Ranch Dressing-Flavored Bacons
Hormel Black Label Ranch Bacon Combines Two Iconic Ingredients
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Thick-Cut Bacon Breakfasts
Denny's Just Debuted the New Hormel Black Label Bacon Slam
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Barbecue-Themed Candy Products
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Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Collaboration Hot Sauce Hummuses
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Spiced Jam-Topped Burgers
The MOOYAH Hot Bacon Jam Burger Has Certified Angus Beef
Celebrity-Backed Breakfast Mixes
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Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Limited-Edition Meatless Sandwiches
PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Staked Cowboy-Inspired Burgers
Portillo’s New Rodeo Burger Feature Extra-Crispy Bacon Strips
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Female-Centered Restaurant Concepts
Trust Bae Showcases the Culinary Perspectives of Female Chefs
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Croissant-Inspired Frozen Pizzas
CPK's Croissant Inspired Thin Crust Pizzas Make Elevated Meals
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Piquant Breakfast Burgers
The Carl's Jr. Spicy Breakfast Burger Offers an Alternative Morning Meal
Catchy Basked Pasta Ads
Noodles & Co.’s Chicken Parmesan Gets Ditty by Beloved Matt Farley
Hand-Breaded Chicken Sandwiches
Hardee's Has a New BLT Hand-Breaded Chicken Sandwich
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Hot Easter Hams
Reynolds' Hot Hams Appeal to Fans of All Things Spicy
Spiced Meat Stick Snacks
These New Chomps Meat Snacks Come in Two Flavors
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids