The Olympics are one of the best real-world examples of single-minded determination, overcoming adversity and personal triumph, and with all those strong emotional ties, it's no wonder that companies use the event in Olympic brand campaigns and product releases as the games approach. The upcoming Summer Olympic Games in Rio will feature intense competition and could very well include some scandal, drawing the interest of millions of people worldwide and giving brands even more of an incentive to jump into the ring.
For some brands, using the Olympics as a marketing tool is common sense. It's almost mandatory for sports and apparel companies to use the Olympics, especially considering that many of the Olympic athletes are sponsored by them. For other companies, though, the connection is slightly less direct, as with Olympic-inspired yogurt flavors or Olympic video game giveaways.
In any case, a passionate event like the Rio Games offers an array of companies the opportunity to release impressive Olympic brand campaigns.
24 Olympic Brand Campaigns
From International Chip Flavors to Olympic Video Game Giveaways:
24
International Chip Flavors
Lay's is Celebrating the Olympics with Exotic New Chip Flavors
23
Travel-Friendly Sportswear
Kim Jones Collaborated with Nike for a Line Designed for Rio Athletes
22
Olympic Athlete Emojis
Puma Has Created 'Boltmoji' To Support Brand Ambassador Usain Bolt
21
Olympian Volleyball Uniforms
Lululemon Created Clothing for Athletes at the Rio Summer Olympics
20
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
19
Medal-Inspired Sneakers
adidas' New Stan Smiths are Decorated with Gold Accents
18
Olympic-Commemorating Sneakers
This Nike Design Celebrates the Anniversary of the Atlanta Olympics
17
Suede Medal-Themed Sneakers
Saucony and OFFSPRING Collaborated for a Commemorative Series
16
Ceremonial Athletic Jackets
These Nike Team Jackets Are Designed For Medal-Receiving Olympians
15
Celebratory Star-Spangled Sneakers
This Puma USA Design Tributes Athletes in the Rio Olympics
14
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
13
Olympics-Inspired Yogurt Flavors
The New Chobani Flavors are Inspired by the 2016 Olympic Games
12
Olympic Video Game Giveaways
Nintendo is Celebrating the Olympics with a New Game for Wii U
11
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
10
Patriotic Achievement Campaigns
The Dunkin' Donuts #KeepOn Commercial Campaign is Uplifting
9
Exclusive Commemorative Switchblades
This Limited Edition Victorinox Knife Honors the Rio Olympics
8
Olympic-Inspired Sunglasses
Oakley's 'Green Fade Collection' is an Ode to the Rio Olympic Games
7
Inner-Child Athletic Campaigns
The Never Lose the Love Ad Shows Athletes as Their Younger Selves
6
Olympic Origin Stories
Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'
5
Transcending National Anthems
Samsung Created 'The Anthem' From Blending the Songs of 15 Nations
4
Olympic Chocolate Milk Campaigns
The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers
3
Olympic Edition Smartphones
The New Samsung Galaxy S7 Edge Comes with the Olympic Logo
2
Gritty Olympic Ads
The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication
1
Emotional Olympic Commercials
P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength
Related Ideas
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Everyday Athlete Campaigns
Halo Top Rewards Halo Top Athletes with Light Ice Cream
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Mysterious Sports Drink Flavors
The Gatorade Mystery Flavor is the First of its Kind
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Candy Chocolate-Themed Opulent Rings
M&M's Introduces the Almost Champions Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Bright Celebratory Olympic Posters
Ugo Gattani Illustrates Paris 2024 Posters Honoring Landmarks
Slick Steel Torches
Mathieu Lehanneur Unveils the 2024 Olympic and Paralympic Torches
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Armed Forces-Honoring Sports Drinks
BODYARMOR Cherry Lime Launches a New Partnership
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Banana Brand Marathon Sponsorships
Chiquita Crowned the 'Official Banana' to Fuel Runners
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Retailer-Backed Yogurt Lines
AWG Brands Debuts a New Private Label Yogurt Line in Multiple Flavors
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes