This list of toy trends in November 2022 emphasizes the growing popularity of "kidult"-focused products that appeal to children, students, and consumers who are kids at heart. While products like these often rely on themes of nostalgia and scarcity for marketability, part of the fascination lies within the idea of healing one's inner child.
A notable example is the instructional science kit 'Just Add Baking Soda,' which was released by Griddly Games. This kit offers over 20 at-home science experiments that can be enjoyed by both kids and adults. The user may make decorations, bath bombs, volcanoes, and more by adding baking soda while learning about chemical reactions and scientific procedures.
Similarly, General Mills is reintroducing its popular ‘Cereal Squad’ collectible toys in specially marked boxes of its cereals. Consumers are encouraged to collect all of the characters in the series, while the Wendell the Baker toy, largely regarded as General Mills' most well-known character from the 1990s, is an exclusive addition for 2022.
Top 30 Toys Trends in November
From Spinning Toy Dolls to Collectible Anthropomorphized Toys:
Kanesa David — Nov 19, 2022 — Life-Stages
30
Screenless Learning Wands
The Kinoo Magic Wand is for Independent & Family Play
29
Candy-Themed Toy Dolls
MGA Entertainment Announces a Super-Sweet 'L.O.L. Surprise!™' Collaboration
28
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
27
Nostalgia-Inducing Cereal Toys
General Mills Relaunches the Collectible 'Cereal Squad' Toys
26
Video Game-Themed Play Cars
The Jakks Pacific Super Mario Kart 24V Ride-On Racer is Authentic
25
Adult-Focused Modeling Dough
Hasbro Revamps its Classic Scented Play-Doh for the Kidult Market
24
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
23
Anime-Inspired Huggable Plushes
Premium Bandai Reveals a Life-Sized Garchomp Pokémon Plush
22
Sporty Collectible Dolls
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Inspires Champions
21
NFT-Based Plush Toys
VeeFriends Launches Physical Version of Its Signature NFTs at Toys"R"Us
20
Replica Sci-Fi Toy Kits
The Playmobil Star Trek Klingon Bird of Prey is Star Trek-Approved
19
Educational Science Kits
Griddly Games Launched the 'Just Add Baking Soda' Science Kit for Kids
18
Nostalgic Toy Stores
Christmasville Cove is a Tennessee-Based Retailer of Fun Toys for All Ages
17
Customizable Vinyl Toys
Makeship Launches New Vinyl Figures Collection for Content Creators
16
Building Block Foosball Tables
The LEGO Table Football Has a Compact, Tabletop Design
15
Tri-Level Luxury Dollhouses
The American Girl x KidKraft Luxury Dollhouse is for 18-Inch Dolls
14
Hero-Inspired Armored Figurines
The New LEGO Hulkbuster Set is Perfect for Marvel Collectors
13
Wish-Making Lantern Collectibles
Lil Wish Lanterns Activate Imagination Through Positivity & Play
12
Collectible Anthropomorphized Toys
Epoch's Calico Critters Line Opens a Direct-to-Consumer Website
11
Nostalgic Sci-Fi Toys
Playmates Launched a Series of Retro 'Star Trek' Figurines for Adults
10
Spinning Toy Dolls
'Sky Dancers,' the Flying Toy Dolls from the 90s, Are Back in Stock
9
Tabletop Horror Games
'The Longest Rest' is a Horror Take on the Classic Tavern Tale
8
Wine-Themed Board Games
Monopoly Napa Valley Edition Reimagines the Board with Famous Wineries
7
Whimsical Collaborative Figurines
Asterisk Taps How2work for Tim Comix Figure by Martí Guerrero
6
DIY Bath Bomb Kits
Caribou Gifts Debuted the 'DIY Bath Bomb Making Kit' for Interactive Fun
5
Dice Manipulation Board Games
'Tesseract' is a Cooperative Strategy Game for 1-4 Players
4
Comic Book Antihero NFTs
McFarlane Toys Launches New 'Spawn' Digital Collectible Series
3
Mini Tug-of-War Games
Tug! is a Family Party Game That Puts Brains and Brawn to the Test
2
Gamified Action Figures
G.I. JOE Celebrates its 40th Anniversary with a World of Tanks Debut
1
Strategic Swine Board Games
The 'Badageetchy' Silly Strategy Board Game is for Two to Five Players
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Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Collaborative Cookie-Themed Figures
The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
Race Car Breakfast Cereals
General Mills is Introducing Hot Wheels Cereal in January 2023
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Collectible K-Pop Cereals
General Mills Dropped Limited-Edition TXT Cereal Boxes for Gen Z
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Chocolate Bar-Inspired Cereals
General Mills Just Added a New Chocolate Kit Kat Cereal
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Basketball-Themed Candy Toy Treats
The Kinder Joy x NBA Eggs Include all 12 Teams
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Edible Adventure Game Sets
'Gummyquest' Transforms Tabletop Gaming Pieces into Gummy Candies
Pastel Anime-Themed Fashions
The Hot Topic x Cinnamoroll Collection is Officially Licensed
Spice Advent Calendars
Just Spices Curated 24 Spice Blends to Discover in December
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Festive Cereal Houses
Cinnamon Toast Crunch Assembled a Seasonal Cin-Gerbread House Kit
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Collectible Kidult Meals
The McDonald's Kerwin Frost Box Reintroduces McNugget Buddies
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Festive Baking Miniatures
The Miniverse Make It Mini Food Holiday Series Makes Tiny Treats
Playful Cookie-Coloring Kits
Corso's Kids Book Bundle is Educational and Entertaining
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Dessert-Making Yo-Yo Toys
Takara Tomy Unveils the Ice Da Yo-Yo in Collaboration with Sanrio
Wizardly Candy Toy Partnerships
The Kinder Joy Harry Potter Funko Pop! Collection Has 10 Figurines
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Mint Private Label Kitchenware
Target is Launching a Figmint Kitchenware Collection in Mint
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Craft Soda Advent Calendars
The Jones Advent Calendar Shares 25 Days of Bubbly Beverages
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Expansive Seasonal Product Ranges
The 2022 Ferrero Holiday Products Come in a Number of Options
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Autumnal At-Home Baking Products
These Nestlé Toll House Seasonal Products Come in Several Options
Gummy Candy Collaboration Toys
The L.O.L. Surprise! Loves Mini Sweets x Haribo Products are Cute
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Table-Top Gaming Candles
Gameplay Candles' Table Top Gaming Candles Ignite the Adventure in Us All
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
DIY Squishy Collectibles
An Elmer's Squishies Kit Creates Customized Surprise Toys
Halloween Candy Bar Cereals
This General Mills Halloween Edition Cereal Has Two Tasty Options
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Cartoon Cappuccino Toys
Hello Kitty Cappuccino is a Multi-Sensory Interactive Toy
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Miniaturized Kitchen Accessory Kits
The General Mills Minis Breakfast Bundle is Cereal Themed
Limited-Edition Pancake Cereals
Belgian Boys Debuted a New Spoon-Ready Delicious Pancake Cereal
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Old-Fashioned Cartoon Cereal Tins
This Mickey Mouse-Themed Collector’s Metal Tin is Collectible
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Easter Cookie House Kits
Benton’s Easter Bunny House Kit Puts a Springtime Spin on Gingerbread
Toy-Themed Snack Collaborations
LesserEvil Collaborates with Disney on Toy Story Lil' Puffs Series
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Sitcom-Inspired Figurine Sets
These Little People Collector Sets Pay Homage to Classic Shows
Cereal Bar Game Sets
Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game
Mystery Cartoon Donut Collections
The Krispy Kreme Scooby-Doo Halloween Dozen is Tasty
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Wacky Ice Cream Games
Kitten Games is a New Line of Tabletop Games for Kids
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Accessible Seasonal Treat Ranges
These Exclusive Holiday Treats are Only Available at Walmart
Humorous Holiday Snack Packs
Seasonal Stresses Inspired Lunchables' Festive Snack Packs
Collectible Figurine Advent Calendars
These Pocket Pop! Advent Calendars are Arriving for 2023
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
Collaboration Holiday Baking Kits
These Holiday Baking Kits Come in Four Varieties
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Festive Cookie Brand Products
These New Keebler Products are Arriving for the Holidays
Millennial-Targeted Gummy Candies
Rotten Gummy Worms are Inspired by 90s Gross-Out Culture
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Limited-Edition Breakfast Cereals
These Disney Cereals Come in Two Themed Varieties
Legacy Brand Holiday Candies
The Hilco 2023 Holiday Collection Has New and Classic Flavors
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
LTO Holiday Packs
Lunchables Launches New Holiday Packs to Help Parents Tackle Holiday Stressors
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures