These maternity wear innovations demonstrate that many expectant mothers are looking for more than just comfortable apparel. Today's modern mother values versatility just as much as a stylish, easy-to-wear garment.
In order to acknowledge that familiar routines to not stop for many active women during pregnancy, fashion is beginning to fuse maternity and lifestyle categories. This is exemplified in Bravado Designs' Yoga Nursing Bra, as well as the Bump & Run line of golfing apparel for expectant mothers.
Since investing in an all-new maternity wardrobe can be costly, women are looking for pieces that can make the transition from pregnancy to postpartum. Cake Maternity's Rock Candy bra was designed with this in mind, featuring a flexible design that will support a pregnant women through to nursing.
21 Maternity Wear Innovations
From Stylish Nursing Sleepwear to Multifaceted Maternity Bras:
Laura McQuarrie — Nov 19, 2015 — Life-Stages
21
Beautifully Basic Lingerie
This Online Lingerie Line's Designs Aren't Sequined or Feathered
20
Opulent Maternal Fashion
The Latest Dolce and Gabbana Fashion Pays Tribute to Motherhood
19
Sultry Maternity Lingerie
Von Follies by Dita Von Teese is a Retro Maternity Lingerie Collection
18
Multifaceted Maternity Bras
This Cake Maternity Bra Transitions from Pregnancy to Nursing
17
Stylish Maternity Subscriptions
Preggonista Boxes Supply Monthly Gifts for Pregnant Women
16
Functional Maternity Coats
The Liliput Babywearing Mama Coat is for Before, During and After Birth
15
Plus-Size Maternity Lines
This Brand Offers Maternity Clothes in Extended Sizes
14
Stylish Nursing Sleepwear
The Amoralia Seamless Nursing Nightdress Works Throughout Pregnancy
13
Unlimited Maternity Rentals
Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
12
Alternative Maternity Clothes
Butchbaby & Co Creates Androgynous Designs for Masculine Individuals
11
Chic Maternity Jeans
Christy Turlington's Maternity Collection Delivers Figure-Flattering Denim
10
Stylish Breastfeeding Dresses
This Company Designs Fashion-Forward Apparel for Nursing Moms
9
Pregnancy-Specific Nightgowns
This Brand is Now Producing Sleepwear for Pregnant Women
8
Accomodating Nursing Gowns
Hotmilk's 'Charm Nightie' Grows Up to Three Cup Sizes
7
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
6
Effortless Maternity Sleepwear
Boob's Eco-Friendly Pregnancy Sleepwear Includes Panels for Nursing
5
Transitional Maternity Wear
This Brand Offers Sleepwear for Expectant Moms and Nursing Moms
4
Stylish Maternity Fashion
Fourth Love Ensures Pregnancy Doesn't Compromise a Woman's Look
3
Sophisticated Maternity Collections
The Hatch Spring Collection Can Be Worn Post-Delivery
2
Yoga Nursing Bras
Bravado Designs' Body Silk Seamless Yoga Nursing Bra Caters to Active Women
1
Affordable Maternity Collections
Prices for Asda's Nursing Nightwear Range Begin at £2
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Bathroom Breastfeeding Ads
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Body-Positive Lingerie Lines
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Mountain-Ready Snow Shells
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Beautifully Basic Lingerie
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Revealing Collage Editorials
The Franco Bagnasco by Daniel Benjamin Image Series is Suggestive
Controversial Menstruation Campaigns
These Ads for Period Panties are Sparking Public Debate
Kimono-Inspired Outerwear
Snow Peak's Casual Outerwear Line Boasts a Camping-in-Japan Aesthetic
Ethical Goose Down Jackets
This Company Makes Cruelty-Free Coats Out of Sustainable Goose Down
Elegantly Hipster Compassionate Shoes
Allen Edmonds's Handcrafted Shoes are Sleek and Social
Cruelty-Free Winter Parkas
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Transgender Underwear Lines
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Eccentrically Voluminous Hairstyles
The Common & Sense 'Where' Photoshoot Stars Anouk de Heer
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This Company Designed a Reversible Bra That Requires No Underwire
Active Maternity Bras
Cake Lingerie's Nursing Sports Bras Suit Two Activities
Bespoke Leather Outerwear
Jaunji Custom Leather Jackets are Made to Measure and Built to Last
$2 Million Bedazzled Bras
The Fantasy Bra Promotes the Annual Victoria's Secret Fashion Show
Opulent Print Apparel
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Fortress Bottle Branding
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Opulent Matador Ads
The Latest Dolce and Gabbana Menswear Campaign is Cultural
Mindful Lifestyle Subscriptions
Yogi Surprise's Monthly Gift Boxes Support the Yoga Lifestyle
Mindful Subscription Boxes
BuddhiBox Supplies Monthly Gifts to Enhance a Yoga Practice
Sultry Maternity Lingerie
Von Follies by Dita Von Teese is a Retro Maternity Lingerie Collection
Privacy-Providing Nursing Chairs
This Hospital Chair Has High Walls and an Embracing Design
Opulent Infant Luxury
Jana Pijak Discusses Her Favourite Lavish Baby Products
Customizable Family Care Packages
The Honest Company Sells Family Cleaning Products in Bundles
Multifaceted Maternity Bras
This Cake Maternity Bra Transitions from Pregnancy to Nursing
Stylish Maternity Subscriptions
Preggonista Boxes Supply Monthly Gifts for Pregnant Women
Opulent Urban Apparel
The Latest Dolce and Gabbana Menswear Collection is Versatile
Breast-Mimicking Baby Bottles
The Bare Bottle Addresses Newborn Malnourishment and Stomach Pains
Lingerie-Inspired Shampoos
These Victoria’s Secret Hair Products Bring Women Runway-Ready Locks
Stylish Nursing Sleepwear
The Amoralia Seamless Nursing Nightdress Works Throughout Pregnancy
Unlimited Maternity Rentals
Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
Alternative Maternity Clothes
Butchbaby & Co Creates Androgynous Designs for Masculine Individuals
Chic Maternity Jeans
Christy Turlington's Maternity Collection Delivers Figure-Flattering Denim
Roomy Maternity Activewear
Belabumbum's 'Room to Flow Cami' is Designed for Active Expectant Moms
Affordable African Maternal Networks
Jacaranda Health is Countering Childbirth Deaths in Kenya
Expanding Maternity Activewear
The Ingrid & Isabel Active Side Zip Jacket Grows with the Wearer
Headphone-Equipped Bridal Couture
The Reem Acra Fall Collection Offers Gowns and Audio Accessories
Stylish Breastfeeding Dresses
This Company Designs Fashion-Forward Apparel for Nursing Moms
Pregnancy-Specific Nightgowns
This Brand is Now Producing Sleepwear for Pregnant Women
Luxe Maternity Sleepwear
This Cashmere Sleep Set by Hatch is Comfy and Transitional
Celebrity Motherhood Rings
Mila Kunis' Motherhood Ring Celebrates Moms Everywhere
Vegan-Friendly Outerwear
This Parka is Made from Recycled Primaloft Insulation and Ripstop Nylon
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
Auto-Ventilating Knit Fashion
Adaptive Survival Clothing by Jacqueline Nanne Regulates Temperature
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
Bra Size-Determining Mirrors
This Smart Mirror at Rigby & Peller Helps Women Find Their Bra Size
Public Breastfeeding Stations
Seventh Generation and Mamava Offer Private Spaces for Breastfeeding
Rugged Rancher Photography
GQ Brazil's Nature Za Selvagem Editorial is Cowboy-Inspired
Pregnancy Countdown T-Shirts
This DIY Project is Perfect for Maternity Photoshoots
Monthly Salami Subscriptions
Olympic Provisions is an Oregon-Based Salami of the Month Club
Effortless Maternity Sleepwear
Boob's Eco-Friendly Pregnancy Sleepwear Includes Panels for Nursing
Life-Saving Baby Clothes
For Every 'Baby Hero' Purchase, a Maternity Kit Goes to a Mother in Need
Reusable Breastfeeding Pads
These Washable Nursing Pads from TL Care are Ideal for Minimalist Moms
Transitional Maternity Wear
This Brand Offers Sleepwear for Expectant Moms and Nursing Moms
Quirky Surrealist Collections
This Celine Fall Collection Takes a Trip Back to the 1930s
Puffer Jacket Scarves
The Nanamica Navy Down Neck Scarf Features a Wool Lining for Comfort
Subscription Box Beauty Lines
This Subscription Service is Launching Its Own Cosmetics Collection
Stylish Maternity Fashion
Fourth Love Ensures Pregnancy Doesn't Compromise a Woman's Look
Breastfeeding Tracker Apps
The Feed Baby Android App Chronicles a Child's Development
Recipe-Based Spice Subscriptions
This Subscription Service Provides Customized Spice Blends
Sophisticated Maternity Collections
The Hatch Spring Collection Can Be Worn Post-Delivery
Travel Breastfeeding Services
Milk Stork Addresses Breastfeeding and Travel for New Moms
Professional Breastfeeding Apps
The Breast Start App Provides Insights from Health Experts
Timeless Maternity Clothing Collections
Hatch’s Pregnancy Fashion is Designed for Changing Bodies
Magnificent Matador Fashions
This Dolce and Gabbana Collection is Filled with Embellished Details
Yoga Nursing Bras
Bravado Designs' Body Silk Seamless Yoga Nursing Bra Caters to Active Women
Affordable Maternity Collections
Prices for Asda's Nursing Nightwear Range Begin at £2
Graphical Breastfeeding Apps
This App Uses Graphs & Data Analysis to Track & Monitor Breastfeeding
Poignant Motherhood Photography
Patrick Willocq's Photos Capture a Ritual for Nursing Mothers
Nursing Companion Apps
Medela's App for New Moms Serves as a Handy Breastfeeding Guide