12 Matcha-Inspired Products

Matcha inspired products are expanding beyond traditional tea, influencing beverages, desserts, beauty, and fragrance with their earthy flavor, vibrant green color, and wellness associations. Growing interest in matcha over the past year, and the wave of new matcha inspired products and collections, demonstrates just how widely the ingredient is resonating across industries.

In beverages, cafés are experimenting with blended icy matcha beverages, fluffy matcha margaritas, and ceremonial-grade matcha sodas that combine matcha’s grassy notes with creamy, citrusy, or sparkling formats. Foodservice brands are also embracing matcha-forward superfood menus, along with treats like fruit-forward matcha frozen yogurts and matcha-themed donut menus that balance.

Beauty and fragrance brands are also tapping into the trend through strawberry-matcha perfume mists, creamy matcha fragrance mists, and serene matcha fragrances that translate matcha’s soft, green aroma into calming scent profiles. Meanwhile, cosmetics like the new Huda Beauty green color-correcting powders is called Matcha Milk Cake.