Mascots are the key to getting fans geared up for a big game. Love them or hate them, they are the face of your beloved sports team. In my case, my favorite team is the University of Kentucky Wildcats and there are two mascots. One is the original UK Wildcat, who kicks all ass in this area. The other is an insufferable little sidekick cat named Scratch. I don’t care much for Scratch.
Check out these 10 magnificent mascots which will get you ready to cheer… Scratch not included.
10 Magnificent Mascots
From Tourism-Boosting Mascots to Bizarre University Mascots:
Brian G Randles — Dec 10, 2009 — Lifestyle
10
Captured Corporate Mascots
Travelocity Roaming Gnome Stolen
9
2008 Olympic Mascots
The Fuwa
8
Olympic Cereal Mascots
Michael Phelps Endorses Kellogg's Frosted Flakes
7
Mascot Phone Commercials
Samsung Pixon ‘Life Does Not Wait'
6
Secret Societies for Mascots
Club Animals NYC Are the Jocks of the Furry World
5
Christmas Fitness Mascots
Santas Getting Sporty
4
Bizarre University Mascots
Gaylord The Camel, Geoduck Clam and More
3
Translucent Fast Food Mascots
Ron English's 'McSupersized' is Based Loosely on Ronald McDonald
2
Olympic Mascots
China's Panda Idol
1
Tourism-Boosting Mascots
Fun Characters Created to Augment Regional Development
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Glamorous Sports Collabs
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Dog-Centric Root Beer Campaigns
The 'MUG Root Beer Last Dog Standing' is Reprised
Colorful Flattering Athletic Wear
BetterMe Store Has Expanded Its Iconic Catsuit Line
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Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Empowering Makeup Brand Campaigns
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Playful Tech Capsules
The CASETiFY x Miffy Series Brings Nostalgic Charm to Tech Accessories
Playful Fan Headwear Drops
Philadelphia Cream Cheese Unveils the Phillyhead Hat for NFL Fans
High-ABV Sporty Cocktails
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Retro Athletic Pet Accessories
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Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Anthropomorphic Bell Mascots
Bellboy is Hotels.com’s Newest Ambassador
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Beloved Mascot-Powered Anniversary Events
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Heritage Baseball Caps
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Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Mascot-Inspired Animated Short Films
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National Team Kit Collections
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Dynamic Basketball-Informed Marketing Campaigns
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Pet Team Kits
Adidas FIFA World Cup 2026 Pet Collection Mirrors National Jerseys
Holiday-Centric Pet Outfits
PetSmart’s Holiday Movie Capsule Stocks Iconic Movie Costumes for Pets
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Football Character Collections
Monta x Miffy Soccer Ball Celebrates the 2026 World Cup
Spellbinding Collectible Plushies
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Experiential Marketing Campaigns
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Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Pet-Focused Soccer Programming Initiatives
Purina Introduces the National Pet Kit & a New Campaign
Soccer-Themed Snack Branding
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Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Athlete-Inspired Football Collections
Nike and Sam Kerr Launch a Signature Product Line
Crane Game Snacks
Mogmog Catcher's Pick and Packaging are Styled Like as a Claw Machine
Football-Themed Sour Candies
Sour Patch Kids MVP Top Picks Mix Combines Multiple Products
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Custom Logo Makers
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Playful Hockey Campaigns
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Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Playful Character Graphic Apparel
The Monsters Collection Brings Labubu & Friends to UNIQLO
Exclusive Game-Face-Ready Collaborations
Fazit Beauty x e.l.f. Cosmetics Launch 'Spirit Stripes'
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Spiked Gaming Headsets
The Kraken Kitty V2 Headset Blends Playful Design with Gaming Performance
Sports Team-Inspired Slipper Designs
BEARPAW Boasts a New Line of Slippers — the Teams Collection
Kid-Focused Emotional Wellness Initiatives
NATPAT Pals is Playful and Wellness-Promoting
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Book Series-Inspired Collectibles
Bonkers Toys Debuts the Warrior Cats Merchandise Line
Ready-To-Drink Beverage Partnerships
The Original Southside & Louisiana State University Partner
Artist-Collaborated Sporty Apparel
MLB and Takashi Murakami Join on the Tokyo Series Capsule
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Stadium QSR Seats
KFC Canada Installed Original "Lucky Seats" in Restaurants for the Playoffs
Football-Themed Donut Collections
The Krispy Kreme Championship Dozen is Arriving for Game Day
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Snack-Themed Mascot-Inspired Campaigns
The 2025 Cheez-It Citrus Bowl Welcomes Prince Cheddward
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Character Sporty Collabs
Hello Kitty x Rams Introduces the Nfl’s First Sanrio Partnership
Branded Campus Pizza Partnerships
Little Caesars and Michigan State University Have Teamed Up
Official Mascot Manicures
gel by essie is the Nail Polish Partner of the New York Liberty
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
College Gaming Discounts
NetEase Games Announces Free Perks for Marvel Rivals Players in College
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Wizard-Themed Apparel Lines
PUMA Partners with the Harry Potter Universe on a New Collaboration
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
AI Sports Viewing Companions
Pizza Hut Debuted 'Hutty,' an AI Companion for March Madness
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
K-Pop Movie Shoe Capsules
Vans Releases a New Collection Themed Around K-Pop Demon Hunters
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
QSR Collectible Trading Cards
McDonald’s UK Launches an Exclusive Character Card Collection
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Imited-Edition Football-Themed Packaging
Two Robbers Spirits Co. Taps He Philadelphia Eagles
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Women’s College Basketball-Themed Capsules
Mitchell & Ness Teams Up with Playa Society
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Whimsical Dog-Inspired Tech Accessories
CASEKOO and LittleManyu Launch 'Pawfect Chill Time'
Trailblazing Sports Podcasts
PUMA's Go Wild Podcast Deepens Community Connection
Fan-Lead Game-Day Experiences
Toronto Tempo x TurboTax Canada Present the 'Mascot Aura Audit'
AI Brand Mascots
Create Personalized AI Mascots with Showfer.ai to Boost Engagement
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Athletic Pastry Mascot Events
The Pop-Tarts Edible Mascot is Headed to an Activation in Pittsburgh
Sports Fan-Focused Loyalty Currencies
Pointsville and Fanatics Debut FanCash
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Gamified Cat Tax Campaigns
HitPaw Launches the 2026 Pay the Cat Tax Campaign
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Chaotic Cat-Themed Board Games
Exploding Kittens: The Board Game Reimagines a Viral Card Game
Pet Donation-Focused Basketball Partnerships
Friskies Partners with University of Arizona Wildcats
Fantasy Keycap Designs
Dwarf Factory Releases Hogwarts House Keycaps Designed with Detailed Crests
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Fan-Fueling Pizzas
Casey's Declared Its Breakfast Pizza the "Official Pizza of Noon Kickoffs"
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Casual Animal Game Experiences
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Wrestling-Inspired Tequila Events
Tequila Don Gato Celebrates Its Entry into Florida
Pawpaw Fruit-Inspired Drinks
Ale-8-One Fuses Regional Culinary Heritage & Beverage Craftsmanship
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Sports Program Monetization Strategies
Washington State University Implements Admission Fees