The number of LeBron James endorsements since the beginning of his career in 2004 number in the hundreds. The 26-year-old phenom exploded out of the gates by scoring a $90 million dollar, 7-year deal with Nike before he had even stepped onto a professional court. His Nike deal eclipsed his rookie contract by millions and established any LeBron James endorsements as a hot commodity among brands and magazines seeking to differentiate themselves by aligning with arguably the world's best basketball player.
In 2010, LeBron James' endorsements raked in an estimated $30 million, according to Sports Illustrated. That more than doubles his impressive NBA salary of $14.5 million. Take a look at this collection of LeBron James endorsements to see why Madison Avenue and ad agencies around the world believe LeBron is one of sport's most marketable athletes.
26 Badass LeBron James Campaigns
26
Talcum Powder-Tossing in Ads
LeBron James in 'Chalk' for Nike
25
Basketballin' Holiday Kicks
Nike Basketball Christmas Shoes are Festive and Fun
24
Self-Styled Fashion Shoots
This Lebron James GQ Pictorial Features his Own Clothing
23
Tooned-Up Kicks
Nike Zoom LeBron IV Gets a 'Family Guy' Makeover
22
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
21
Basketball Bedroom Sets
LeBron James 'Home Court' Furniture Collection is Here
20
Miami Vice Court Kicks
The Nike Lebron South Beach Brings the Heat Back to Miami
19
Muppetified Basketball
Nike Most Valuable Puppets Campaign is a Slam Dunk
18
Anniversarial Athletic Attire
Colleges to Wear Air Jordan 2010 Silver Anniversary Jerseys
17
Basketball Superstars as Models
LeBron James Covers Vogue
16
Funky NBA Cartoons
Lebron James Ventures into the Cartoon Business with ‘The LeBrons'
15
Grayscale Court Kicks
The Ultra Slick Nike Lebron 8 V2 From Lebron James
14
Questioning Decisions Campaigns
The LeBron James 'Rise' Commercial Addresses Fans' Concerns
13
Red Hot Championship Kicks
Meet the Nike LeBron 8 PS NBA Finals Sneakers for King James
12
Athlete-Inspired Shooters
‘LeBomb James' is Shot of Choice for Hardcore Cavalier
11
Endorsement Platforms
Brand Affinity Technologies Connects Advertisers with Athletes
10
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
9
Parochial School Kicks
The Air Lebron Christ the King Edition Makes Me Say 'Hallelujah'
8
Sports Star Flash Mobs
The LeBron James Flash Mob is an Attempt to Keep the King in Cleveland
7
Bright Lime Court Kicks
The Low White Mean Green Lebron VII Would Make Greenpeace Proud
6
Baller Action Shorts
Dwayne Wade's 'Dominate Another Day' Video Gets Miami Heat Fans Pumped Up
5
Basketball Celebubranding
Kanye West's “Amazing” Chosen as NBA Playoffs Theme
4
Athlete Crossover Kicks
The Nike Lebron Baseball Cleat Keeps the City of Cleveland on It
3
Twittering Elbows
Lebron James' Injured Elbow is Social Media Savvy
2
NBA Hollywood Trailers
Robert Rodriguez Directs Kobe Bryant in 'The Black Mamba'
1
Puppetvertising
NBA Champion Kobe Pokes Fun at LeBron in Nike Ad (UPDATE)
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Superhero-Inspired Soccer Shoes
These Conceptual Marvel x Nike Football Sneakers are Comic-Like
Commerative NBA-Themed Sneakers
adidas Canada and Bennedict Mathurin Unveil Custom-Designed Shoe
Superhero-Themed Sportswear Shoes
Paul Parsons Creates Cool Marvel x Nike Concept Sneakers
Lightweight Basketball Shoes
Jordan Unveils Jayson Tatum’s First Sneaker: the Jordan Tatum 1
Winterized High-Top Sneakers
The Nike Jordan Winterized 6 Rings Come in Two Colors
Highly Affordable Fashion Launches
Kanye West Alters Prices to $20 On YEEZY SUPPLY Drop
Rapper-Collaborative Bright Sneakers
Action Bronson and New Balance Present New 1906 Sneakers
Highly Anticipated Footwear Releases
Supreme and Nike Reimagine the Nike Air Bakin Model
New Year-Inspired Basketball Shoes
Nike's KD 4 Sneaker Gets a Year of the Dragon Colorway
Two-Toned High-Top Sneakers
The Air Jordan 37 Receives a New 'Oreo' Colorway In November
Skate Sneakers
The Nike SB Dunk Low Gets a Big Money Savings Colorway
Anime-Inspired Basketball Shoes
Zion Williamson Presents the Latest Naruto X Air Jordan 37
Rapper-Backed Colorful Footwear
Action Bronson Unveils a Look at His 990v6 Collaboration
Gaming-Inspired Haptic Response Sneakers
The Nike PG2 PlayStation Shoes are Paul George-Approved
Live Field Goal Campaigns
Rob Gronkowski Will Attempt a "Kick of Destiny" During the Super Bowl
Athlete-Collaborative Neutral Sneakers
Debin Booker Presents the Nike Book 1 Sneaker
Stark Tonal Typography Sneakers
The New Air Max Plus Mercurial XXV Boasts a Vibrant Look
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Speckled Minimal Basketball Shoes
The Air Jordan 6 Sneaker Gets a Reverse Oreo Colorway
Purple Frosted Sneaker Colorways
Nike Introduces a New LeBron 20 in a Violet Frost Colorway
Collaboration Rapper Sneakers
The Action Bronson x New Balance 990v6 Baklava Has a Multicolor Form
Smiley Emblem Collaborative Sneakers
Rayssa Leal Creates her Own Dunk Low Sneaker Model
Superhero-Inspired Vibrant Footwear
Nike Delivers the Air Jordan 1 in a Next Chapter Colorway
Multi-Colored Mismatched Basketball Sneakers
Nike Unveils New KD 15 Sneakers in 20 Combined Colors
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Vibrant Knit Basketball Sneakers
Nike Unveils a Look at the New LeBron XX Sneaker Model
Striking Red-Tonal Sneakers
Nike Basketball Dips the KD 16 in 'Triple Red' Coloring
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
Basketball Team-Tonal Mid-Cut Sneakers
Nike Unveils a Hornets-Colored Air Jordan 1 Mid
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Record-Breaking Celebratory Sneakers
The Surgeon and Nike Present the Moment LeBron 20 Sneaker
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Superhero Movie-Inspired Sneakers
Marvel Collaborates with adidas to Launch a New 'Mahomes 1'
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Athlete-Designed Basketball Sneakers
UNINTERRUPTED and Lebron James Unveil New Nike Lebron 20
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
Dynamic Neoprene Modern Sneakers
Lacoste Unveils its New L003 Neo Sneaker in Bright Colorways
Blue-Tinted Knitted Basketball Sneakers
The Nike LeBron 20 Sneaker Gets an All-Star Edition
Baseball-Inspired Lifestyle Sneakers
Nike's New Air Force 1 Low Celebrates Jackie Robinson
Spray-Painted Logo Sneakers
Nike Unveils Its New Blazer Mid ’77 with Spray-Painted Logo
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Camo Streetwear Basketball Jerseys
Mitchell & Ness Teams Up with BAPE to Launch New NBA Capsule
Luxe Baseball Fashion Collections
Gucci and Major League Baseball Launch a Summer Capsule
Local Community-Supporting Partnerships
The NFL and the Shoe Surgeon Launch Youth Activations
Multi-Logo High-Top Sneakers
Nike Unveils Its Latest Blazer Mid ’77 Sneakers
Sporty Kidswear Sneakers
The Jordan Brand 23/7 Sneaker is an "Easy-Entry Shoe" for Kids
Gratitude-Giving Sneakers
The LA Bike Life Crew Handed Out Pairs of the Air Jordan XI Retro
Colorful Rapper-Backed Sneakers
Action Bronson Teases Action Bronson x New Balance 990v6 'Baklava'
Singer-Inspired Basketball Sneakers
Nike Unveils The Billie Eilish x Nike Air Alpha Force 88
Minimalist Silhouette Sneaker Styles
The Converse x Devin Booker Chuck 70 Sneakers are Subtle
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Revived Lifestyle Running Sneakers
Beauty & Youth Breathes Live Back to the NB 878 Sneaker Model
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Collaborative Mixed-Material Sneakers
Joe Freshgoods and New Balance Unite for the 990v4 Capsule
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Contrasting Mint-Toned Sneakers
LeBron James and Nike Introduce the Nike LeBron 20 'Barely Green'
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Athlete Signature Football Boots
New Balance Unveils a New Furon v7 Boot for Bukayo Saka
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
University-Themed Basketball Shoes
Jayson Tatum Showcases a Look at the Air Jordan 37 Low
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Basketball League-Inspired Apparel
Josh Denzel Unveils his First NBA Collection with Primark
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Athlete-Partnered Console Designs
Sony Announced the Special-Edition LeBron James PS5 Faceplate
Golden Logo Lifestyle Footwear
Nike's Dunk Low Sneakers Get a Gold Swoosh Logo Update
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Martial Artist-Inspired Sneakers
Nike Unveils New Nike Cortez Sneakers in 'Yellow/Black' Colorway
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Basketball Team Tonal Sneakers
The Air Jordan 37 Gets a Raptors Colorway Design Palette
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Athlete-Backed Sports Capsules
Sabrina Ionescu Partners with Nike for the 'Sabrina 1'
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Lucky Charm-Adorned Sneakers
The Air Jordan Elevate is Back in a New 'Lucky Green' Iteration
Lunar New Year-Inspired Sneakers
New Balance Debuts a Range of New Releases for Chinese New Year
Sandwich Brand Jackets
The Jimmy John’s x Starter Limited-Edition Jacket is Retro-Inspired
Superhero-Inspired High Sneakers
Nike Unveils 'Spider-Man: Across the Spider-Verse' Air Jordan 1
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Basketball League Customized Cookies
The NBA and Oreo Collaborate to Make Team Custom Cookies
Vibrant Purple Basketball Sneakers
Nike's LeBron 20 GS Gets a New Vivid Purple Colorway
College-Themed Low Sneakers
Nike Reveals New UCLA Football Air Jordan 1 Low OG PE
Basketball-inspired Fashion Collaborations
Mitchell & Ness Partners with Isiah Thomas
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Zipper-Adorned Basketball Sneakers
Jordan Unveils Its Jordan Why Not 0.6 in 'White/Multi-Color'
Friend-Honoring Sneakers
Russell Westbrook Honors Childhood Friend in Jordan Why Not 0.6 'KB3'
Color-Blocking Vibrant Sneakers
Nike Unveils a Doernbecher Version of the Air Jordan 1 Low
Futuristic Bold Tonal Sneakers
Beyoncé and adidas Present the IVY PARK Top Ten 2000 Sneaker
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Designer Checkerboard Shoes
Matty Boy's Custom Chrome Hearts 'Nike Air Force 1' Launches Online
Singer-Collaborative Retro Sneakers
Nike and Billie Eilish Create a New Air Alpha Force 88
Elephant-Printed Sports Kits
Paris Saint-Germain Launches the New Michael Jordan Kits for 2023-24
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Athlete-Backed Low-Cut Sneakers
Jayson Tatum Reworks the Jordan Nu Retro 1 in a New Collaboration
Premium Leather High-Cut Sneakers
Pawnshop Skate Co. Joins Forces with Nike on a Dunk High
Trip-Inspired Basketball Sneakers
Jordan Reveals Air Jordan 1 Low SE 'Tokyo Vintage' Sneakers
Athlete-Backed Game Consoles
Lebron James Showcases His Own Custom PlayStation 5
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Vibrant Tonal Basketball Sneakers
The Why Not .6 Sneaker by Jordan Gets a Bright Crimson Look
Athlete-Approved Gaming Controllers
LeBron James Limited Edition PS5 Controller is Inspirational
Singer-Collaborative Lifestyle Shoes
Aminé and New Balance Work Together on a Special Sneaker
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Exclusive Basketball Star Wines
James Harden Launches His J-HARDEN Wine at LCBO
Sports Card-Inspired Footwear
Panini America and Reebok Celebrate Prizm Sports Cards
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Basketball Team-Inspired Sneakers
Klarna Reveals Exclusive Sneaker for the Chicago Bulls
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Singer-Backed Esports Tournaments
Riot Games Crowns Lil Nas X as 'President of League of Legends'
Athlete-Backed Media Partnerships
Draymond Green Extends His Partnership with The Volume
Athlete-Joint Basketball Sneakers
Trae Young Launches the Trae Young 2 Shoe with adidas
Designer-Starring Streetwear Campaigns
Clint 419 is the Face of Supreme's FW23 Seasonal Campaign
Exclusive Neon Lifestyle Footwear
New Balance Joins SSENSE on a Special 1906R Sneaker Design
Stylish Rapper-Backed Merchandise
NBA Youngboy Debuts a New Capsule with Westside Merchandising
Basketball Legend-Honoring Sneakers
Extra Butter Presents the New Air Jordan 2 OG Chicago Sneakers
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Olympic-Inspired Basketball Shoes
Trophy Room's Collaborative Air Jordan 7 Has Been Unveiled
Jazz Artist-Starring Lookbooks
Ella Knight Stars in the Latest Billionaire Boys Club Series
Esports Marketing Deals
AMD Offers Up its PC Components to Esports Organization and Team PSG Talon
Stylish Authenticated Streetwear
eBay Launched a New & Pre-Loved Streetwear Authentication Service
Football Player-Joint Eyewear
Kylian Mbappé Joins Oakley on a New Collaborative Capsule
Basketball Crackled Leather Sneakers
Nike Delivers the New Dunk High EMB Sneaker Model
Premium Leather Retro Sneakers
The Air Jordan 7 Sneaker Model Gets a White Infrared Colorway
Unreleased Sneaker Auctions
The Air Jordan 6 Donda West by Ye is Being Auctioned Off