12 Keep Calm Creations

'Keep Calm and Carry On' began as a motivational poster and has now become an industry almost unto itself, spawning numerous Keep Calm creations.

Released just before the start of the Second World War, the Keep Calm and Carry On saying is being branded on various products and with the slogan also being remixed into humorous sayings. For the most part these Keep Calm creations share a particular format. The phrase will (for the most part) always start with "Keep Calm" but then insert a humorous or clever twist at the end.

Whether it's on t-shirts, bed spreads, cases, bandages or posters, the Keep Calm and Carry On slogan has been repurposed to fit the style and needs of a completely different generation than it was intended for.