From heart-warming television commercials to outrageous outdoor stunts, hotels are looking for new and creative ways to reach consumers. With the rise of Airbnb and other accommodation-sharing services, it is becoming increasingly important for hotel brands to appear appealing to consumers.
One of the ways hotels are attempting to retain existing customers is through ads that evoke emotion. These ads usually play on the theme of creating memories and the kinds of emotions that are attached to these precious family moments. One example of this approach is an ad for the Holiday Inn in China, which tells the story of how vacations can bring busy families together.
Of course many hotels are also turning to more unconventional marketing approaches in order to catch the eye of millennials. For instance, the Irish hotel chain Jurys Inn created a hilarious campaign involving wearable duvets that allow hotel guests to stay in bed a little bit longer. Similarly, the Holiday Inn Express created a series of breakfast emojis dubbed BREAKFA-mojis to promote its continental breakfast.
10 Examples of Hotel Marketing Campaigns
From Vacation-Encouraging Ads to Wearable Duvets Stunts:
Katherine Pendrill — Nov 14, 2016 — Marketing
10
Ultra-Cozy Wearable Duvets
This Hotel Chain is Making Bedding That Can Be Taken on the Go
9
Breakfast Emoji Keyboards
Holiday Inn Express Turns Morning Meal Items into a Visual Language
8
Boozy Ice Cream Tours
This Hotel Group is Serving Up Adult-Only Ice Creams
7
Provocative Hotel-Sharing Ads
These Airbnb Ads Suggest Good Uses For Tax Contributions
6
Individuality-Celebrating Hotel Ads
The Venetian's 'Come as You Are' Ad Celebrates the Individual
5
Heartwarming Hotel Commercials
This Holiday Inn Ad Tells a Story of a Little Girl and Her Mother
4
Comedian-Cast Hotel Commercials
These Travel Accommodation Ads Star Jane Lynch and Bobby Lee
3
Hotel-Branded Short Films
The Marriott Released Two Films to Promote Travel
2
Vacation-Encouraging Ads
This Ad Promotes a Service to Write Your Next Out-of-Office Message
1
Hospitable Greeting Campaigns
Accor's Hotel Welcome Stunt Made Newcomers to Twitter Feel at Home
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Inclusive Hotel Soaps
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Sporty Fashion Spring Campaigns
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Beer-Pouring Party Billboards
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Australian Sleep-Focused Hotels
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Luxury Resort Wear
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AI-Powered Travel Campaigns
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Employee Fragrance Campaigns
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Hug-Activated Marketing Machines
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3D-Printed Hotels
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Cinematic New Year Campaigns
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Candid Furniture Campaigns
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AI-Backed Pizza Campaigns
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Fake Ketchup Campaigns
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Convention-Challenging AC Campaigns
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Heat-Sensitive Vending Machines
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Naughty Holiday Campaigns
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Gen Alpha Marketing Campaigns
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Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
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AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
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Connected Gamer Campaigns
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Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Humorous Collab Fashion Campaigns
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Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Inclusive Fragrance Campaigns
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Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
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Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Mid-Century Nostalgic Hotel Redesigns
Hotel Riomar Launches a New Design with Bright Contrasts
Creative-Backed Footwear Campaigns
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Musical Vacation Rentals
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Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Tech-Enabled Room Control Systems
Honeywell and Marriott Design Lab Partner for More Customization
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
70s-Inspired Apparel Collections
Marni and No Vacancy Inn Unveil Collaborative Summer Apparel
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Comfort-Focused Wellness Experiences
Hotel X Toronto Now Offers Spa Services Inside Guest Rooms
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Mattress Brand Sleep Hotels
The Emma Sleep Hotel Welcomes Guests in Sydney & Taipei
Single-Room Rental Services
Airbnb Rooms Offers Access to Single Spaces in a Home
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Lavender-Themed Hotel Retreats
The Fairmont Empress Debuts a Range of Lavender-Infused Experiences
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Themed Hotel Rooms
Island Shangri-La Launches ‘Themed Room Experiences’ for Hotel Guests
Aromatherapeutic Hotel Amenities
The Yuni Hotel Collection Shares a Relaxing Citrus & Cedar Scent
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
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Sustainable DMO-Focused Initiatives
Expedia Group Debuts Two Innovative Programs for DMOs
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Health Network Brand Campaigns
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Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Sustainable Hotel Brand Pillows
The Marriott Down Alternative Eco Pillow is Hypoallergenic
Lexington Travel Campaigns
The Look at Lexington Campaign Showcases Kentucky's Hidden Gem
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pillow Fort Hotel Retreats
Emma Unveils a New Sleep Retreat for Guests Driven by Nostalgia
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Free Family Hotel Getaways
A U.K-Based Hotel Company is Offering Free Rooms for Senior Citizens
Youthful Vintage-Inspired Hotels
Standard International is Set to Launch New Hotel Brand
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Hospitality Neighborly Initiatives
Hotel Indigo Launches Neighborly Borrowing Program
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
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Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Locally Driven Travel Agencies
On the Go Tours Offers Authentic Lodgings and Luxury Accommodations
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes