From inclusivity of sport to equality in the workplace to body positivity, empowering ads can be very targeted, expressive and can positively resonate with their audience.
This list includes some great examples of empowering ads that do not only seek to celebrate womanhood and boost confidence, but also marketing campaigns that attempt to contribute to social movements for equality and justice. Some ads are more subtle, some are quite emotional and others are just incredibly direct. One empowering ad that fits in the last category is the recent marketing move from L'Oréal. The cosmetic brand launched a campaign that coincided with National Equality Pay Day. The message was quite clear and the content of the empowering ad drew directly from statistics, ensuring an air-tight argument.
13 Empowering Ad Campaigns
13
Viral Sex Toy Ads
WOW Tech Group's 'Womanizer' Billboard Gainer International Recognition
12
Bold Statement-Making Beauty Ads
This L'Oréal Ad is Advocating for More Women in Leadership Roles
11
Empowering Feminist Fitness Campaigns
Reebok's #BeMoreHuman Campaign Stars Strong, A-List Women
10
Women-Celebrating Company Videos
This Emirates Video is Aired for International Women's Day
9
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
8
Renaming Temporary Brand Initiatives
Stella Artois Switches to Isabella Artois for Empowerment
7
Empowering Aging Campaigns
SK-II's #INeverExpire Campaign Discusses Age-Related Stigma
6
Bold Female Empowerment Campaigns
The Canadian National Film Board's 'Draw Me a Penis' Has a Twist
5
Empowering Sporty Commercials
Muscle Milk's Playful Ad is Targeted at the Female Athlete
4
Female-Empowering Dating Commercials
Bumble's The Ball is in Her Court Ad Stars Serena Williams
3
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
2
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
1
Inclusive Swimwear Campaigns
Chromat's Summer Campaign Sets Empowering New Pool Rules
Related Ideas
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
Women-Run Nude Photo Shoots
Sports Illustrated's 'In Her Own Words' Project Was Fronted by Women
Empowering Lifestyle Entertainment Companies
Kin Delivers Content to Motivated Women
Warm Weather-Appropriate Lingerie
Agent Provocateur's Sensual Intimate Wear Boasts Bright Colors
Empowering Female Logo Reworks
Creative Equals Gender Bend Famous Logos for Women's Day
Body-Empowering Fashion Campaigns
This Converse Campaign Taps Lourdes Leon for Positivity
Body-Positive Swimsuit Campaigns
Chromat Celebrates Cellulite Through Empowering Humor
Vintage Silk Lingerie Collections
Angela Friedman's Corsages and Lingerie Wear is Luxe and Sensual
Interactive Book Club Subscriptions
'Little Feminist' Provides Kids with Hands-On Activities
Pleasure-Centric Empowering Campaigns
Cult Beauty Highlights Feminine Health with #VULVATION
Body-Positive Fashion Runways
The Chromat Fall 2018 Showcases Models of All Shapes, Sizes & Color
Limited Edition Snacks Packaging
Stacy's Partners with Women United to Empower Through Art
Empowering Breastfeeding Models
Sports Illustrated Motivates Socially Important Discussions
Women-Celebrating Creative Football Kits
Camden Town Brewery's Designs Pay Tribute to Iconic Women
Extremely Suggestive Streetwear Capsules
Carne Bollente's Graphics Boasts NSFW Sensual Designs
Female-Focused Intimate Toys
The Pom by Dame Products Was Designed by Women for Women
Viral Sex Toy Ads
WOW Tech Group's 'Womanizer' Billboard Gainer International Recognition
Cannabis-Infused Sensual Lubricants
Velvet Swing is at the Intersection of Wellness and Pleasure
Experience-Enhancing Intimate Oils
Quim Rock's Product Boasts a Cannabis-Infused Formula
Stress-Detecting Dresses
This Smart Clothing Piece from Intel Reacts to the Body's Adrenals
Boldly Empowering Visual Identities
Juan Carlos Pagan & Jens Marklund's Collab Defines Joan
Candid Punk Editorials
The Ones 2 Watch 'Mrs Wolf' Series Highlights Leather-Made Fashions
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
Customer-Centered Inclusive Campaigns
Primark Taps into Its Customer Base for a Heart-Warming Ad
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
Empowering Sneaker Design Initatives
LeBron James and Nike Set the Spotlight on Women of Color
Body-Positive Skincare Brands
Love AnyBody Makes Affordable Body Care for Chafing & Stretch Marks
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
Supportive Women-in-Design Merch
Sagmeister & Walsh's Swear-Filled 'No Filter' Merch is Fierce
Caged Couture Catalogs
The Chromat Formula 15 Collection Features Wireframe Design Accents
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
Uplifting Website Magazines
HelloGiggles Magazine is a Tangible Version of the Online Community
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
Color-Emphasizing Lip Shade Campaigns
FENTY Beauty's Spring Campaign is Magnetic and Vibrant
Feed-Balancing Social Campaigns
Vice is Asking People to 'Like What You Hate' on Facebook
Safe Sex-Promoting Mobile Applications
The SAFE Sex App is Private, Health-Focused & Responsible
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
Adrenaline-Sensing Dresses
This Dress Grows When Intel Curie Technology Senses Quickened Breathing
Celebrity-Endorsed Empowering Activewear
IVY PARK by Beyonce Encourages You to Be Active in Style
Empowering Afro-Latinx Art
GRL TRBL Challenges Politics and Promotes Inclusivity
Responsive Sports Bras
This Athletic Bra Opens Vents Automatically When Sweat or Heat are Detected
Inspiring Superhero Rag Dolls
La Loba Teaches Kids to Celebrate Being Different and Independent
Pleasurable Designer Accessories
SavageXFenty Launches a New Collection of BDSM Accessories
Supportive Women-in-Design Initiatives
Jessica Walsh's Ladies Wine & Design Empowers the Community
Moisture-Wicking Bras
This High-Tech Bra Helps Prevent Sweating by Cooling the Wearer
Charitable Limited-Edition Condom Tins
Durex Partners with RED to Promote Safe Sex on V-Day
Needlework Activist Statements
Shannon Downey Leverages Knitting and Embroidery to Form a Protest
Designer-Backed Empowerment Platforms
Rebecca Minkoff is Launching the RM Superwomen Campaign
Feminist Department Store Panels
Bloomingdale's 'In Her Shoes' Event Launches This Week
Feminist Architecture Collectives
'RebelArchitette' Promotes Female Inclusion in Architecture
Pleasure-Focused Cannabis Brands
Foria Offers Sensuality Enhancing CBD Tinctures
Edgy Frozen Food Commercials
The Devour Frozen Food Commercial Plays on the Idea of Food Porn
Pop-Infused Fast Food Advertisements
White Castle Taps into Gilmarie for an Uplifting Ad Campaign
Empowering Taboo-Addressing Blankets
Thinx's Absorbent Blanket is Designed to Liberate Women
Female-Centered Empowering Razor Campaigns
Billie Celebrates Female Body Hair with Its New Video
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
Educational Not-for-Profit Organizations
Akasa is a Wellbeing-Centric Los Angeles-Based Collective
Renaming Temporary Brand Initiatives
Stella Artois Switches to Isabella Artois for Empowerment
Self-Lubricating Condoms
These New Condoms Increase Pleasure and Use Hydrophilic Polymers
Hair-Positive Underwear Campaigns
Bonds Debuts Its Women's Range with a Tongue-in-Cheek Campaign
Celebrity-Cameo Soda Commercials
Pepsi's More Than OK Super Bowl Ad Features Cardi B and Lil Jon
LGBT-Friendly Sexual Health Clinics
Birmingham LGBT Recognizes Marginalized Communities
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
Conservation Haircare Campaigns
Aveda is Encouraging Consumers to "Go Dry" to Conserve Water
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
Thriller-Themed Skincare Ads
A New Olay Commercial is Set to Run During the Super Bowl
Shark-Themed Candy Campaigns
Swedish Fish Will Be Sponsoring This Year's Shark Week
Subtle Celebrity-Featuring Commercials
Charlie Sheen Teases His Rep in This Planters Commercial
Politically Oriented Inclusive Events
The ICA's Program is a Five-Day Powerful Gathering
Behind-the-Scenes Beauty Commercials
In Its New Ad, Dove Gives a Shout Out to the Women Off-Screen
Empowering Sporty Commercials
Muscle Milk's Playful Ad is Targeted at the Female Athlete
Female-Empowering Dating Commercials
Bumble's The Ball is in Her Court Ad Stars Serena Williams
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
Culturally Inclusive Campaign Ads
Pantene Debuts a New Commercial, Featuring Malaysian Singer Yuna
Empowering Streaming Platform Fundraisers
Twitch and 1000 Dreams Fund Team Up for a Charity Event
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
All-Female Skate Collections
X-Girl's #1 Skate Line is the Brand's First-Ever Made Just for Women
Boldly Unapologetic Chocolate Campaigns
Dove Chocolate Launches Two V-day Ads to Promote Its Brand
Diamond-Encrusted Six-Pack Abs
Reebok, Sara Shakeel & Jamie Green Launch an Empowering Campaign
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
Female-Empowering Free Pancake Initiatives
Pepper Honors Small Chest Women with a National Holiday
Fruity Chocolate Mixes
This AMARESTI Treat Combines Four Types of Chocolate & Berries
Charity-Encouraging Superhero Campaigns
Deadpool & Omaze's Collaboration Supports Cancer Research
Self-Exploring Indie Games
'the earth is a better person than me' is a Progressive Visual Novel
Size-Inclusive Empowering Supermarket Campaigns
Sainsbury's and Portas Launch #AllBoobsWelcome
Empowering Lipstick Campaigns
Soap & Glory's New #MoreThanLips Campaign Celebrates Women
Dancer-Fronted Beauty Campaigns
Mette Towley is Featured in Revlon's New Live Boldly Ad
TV Series-Themed Beer Ads
HBO and Budweiser Collaborate on a Super Bowl Commercial
Celebratory Burger Giveaways
Burger King Drive-Thru Offers Free Whoppers to Women in Saudi Arabia
Health-Focused Yeast Spreads
Reduced Salt Marmite Contains 25% Less Sodium Than the Original
Feminist Comedy Clubs
The Ruby LA is a Feminist and Inclusive Comedy Theater and School
Crowd-Powered TV Platforms
'TVOOT' Infuses Social User Data into the Viewing Experience
Empowering Home Buying Platforms
Beycome Helps Renters and Home Buyers with Securing a Home