Whether you're a cougar, a puma or just an assertive female, these femme fatale features capture women who prey upon men for sport.
From the rise of the cougar to MILF appeal and a renewed interest in femmes fatales, these assertive female innovations are sure to please.
Implications - Mainstream pop culture is increasingly favoring the confident, aggressive woman. Fashion designers and creative professionals have responded by infusing print campaigns and magazine editorials with vixens, femmes fatales and superheroes. Companies can take advantage of this opportunity by creating products that cater to self-assured women or including these iconic representations of assertive women in ad campaigns, branding identities and other printed promotional material.
23 Assertive Female Innovations
23
Racy Cougar Celebrities
Brooke Shields' Scandalous Kurv Photo Shoot
22
Femme Fatale Swimwear
Guess Goes For The Kill With Irina Shayk For S/S 09
21
Social Networking for MILFs
UrbanCougar Blends Kitsch and Mid-Life Crisis
20
Film Noir Lingerie
Black Lace, Ruffles and Bows for the Fashionable Femme Fatale
19
Cougar Editorials
'Follow That Woman' for Vogue Nippon Features an Aggressive Femme
18
Femme Fatale Editorials
Sharon Stone Plays Muse for Elle Magazine
17
Aggressive Affair Editorials (NSFW)
‘All or Nothing' in Vogue Nippon Builds on Lesbian
16
Couture Vixen Editorials
Catherine McNeil in 'Femme Fatale' for Vogue Germany August '09
15
Femmes Fatales Fashion
Jean Paul Gaultier's Fall 2009 Line Channels Retro Glamour
14
Forest Sprites in Lingerie
Agent Provocateur's 'The Call of the Siren' Features Fairy Warrio
13
Screen Siren Calendars
Jessica Alba in Club Campari 2009 Calendar
12
Leather-Clad Crime-Fighters
Kick-Ass Femmes Fatales
11
Emerging Screen Sirens
Will Freida Pinto Shoot to Fame After ‘Slumdog Millionaire' Suc
10
Punk Femme Fatale Posters
Illustrations by Linn Olofsdotter
9
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
8
Lace Femme Fatale Fashion
Max Azria Proves Black is Still Sexy
7
Aggressive Killer Shoetography
Erwin Olaf's Persuasive Photos
6
Futuristic Femmes Fatales
Monroe 3000 Reinvents a Fallen Superstar
5
Nerdy Femme Fatales
Scarlett Johansson in Wizard Magazine
4
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
3
Clothing Catfight Campaigns
Jung Sil Clothing Uses Aggressive Shockvertising
2
Modern Bombshells
Clifton Parker & Robert Shields' 'La Femme Fatale' is Hot
1
Femme Fatale Drawings
Josh Parpan's Yuki-7 Shows Bond-Like Women
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Outdoor-Ready Luxurious Fashion Series
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Origami-Inspired Adventure Packs
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Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23
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Female-Led Football Boots
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Leathery Black Sporty Fashion
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Superhero-Themed Dynamic Vehicles
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Celebrity-Fronted High Fashion Campaign
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Modern Women-Exploring Luxe Fashion
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Fine Art-Inspired Fashion
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Hybrid Football Running Shoes
The FENTY x PUMA Avanti Updates a Classic Footwear Silhouette
Female-Focused Sneaker Collabs
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Animal Faux Fur Sneakers
Merrell 1TRL Presents a Look at its Winter 2024 Offerings
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Nostalgic Outdoor Collections
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Iconic Shoe Campaigns
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Dramatic Spiked Sporty Footwear
The PUMA Mostro Returns in a Dramatically Spikey Design
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Chic Streetwear Fashion Collections
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Empowering Female Loungewear
Brunette the Label and Girlboss Teamed Up Loungewear Line
Captivating Cozy Fall Fashion
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Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Collaborative Varsity Lifestyle Streetwear
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70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Zipper-Adorned Lifestyle Sneakers
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Luxe Fall-Centric Fashion Capsules
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Floral-Adorned Collaborative Collections
PUMA Joins Liberty of London Launch a Golf Capsule
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Inaugural Italian Footwear Collections
Mugler's Footwear Capsule is Designed by Casey Cadwallader
Sporty Graphic Puffer Jackets
A Ma Maniere Joins Nike on a New Jordan Puffer Jacket
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Folklore-Inspired Spring Fashion
Paolina Russo Presents her New Capsule for Spring 2024
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Women-Centric Boxing Gear
Tussle Gear Boasts a Range of High-Quality Boxing Gear
Multifunctional Performance Apparel
The côte&ciel FW23 Range is Visually Striking and Practical
Provocative Pre-Fall Fashion
Natasha Zinko Unveils the BACK 2 CAMP Capsule for Pre-Fall
Punk Rock-Informed Fall Fashion
Av Vattev Designs the superculture Collection for FW24
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Fall-Centric Vintage-Inspired Apparel
Florence Black Presents a New Capsule for FW23
Reimagined Lifestyle Sporty Footwear
adidas' Predator Freestyle Adds a Lifestyle Element
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
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Rugged Fashion-Forward Jackets
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Sabine Finkenauer Joins Merimekko on a New Capsule
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PUMA x Modibodi Supports Maximum Protection and Performance
Fashion-Forward Ski Series
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Leopard Print Drink Coolers
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Girlhood-Inspired Clothing Drops
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Fall-Ready Adventurous Menswear
Forét Unveils its Latest Collection for the FW23 Season
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Villainous Comic Character Makeup
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Sophisticated Functional Puffer Vests
Pretty Rugged Introduces the Pretty Puffer Vest
Revived Nostalgic Puffer Jackets
Baby Phat is Bringing back its Iconic Puffer Jacket
Model-Inspired Fashion Collections
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Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Chic Puffer Jacket Designs
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Cat-Themed Apparel Capsules
Whisker Wear Clothing Co. Launches an Exclusive Cat Print Apparel Line
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Mock Social Good Fashion Ads
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Female-Focused Sports Purees
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Luxurious Spring-Ready Streetwear
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Story-Focused Empowerment Campaigns
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Light Colored Puffy Outerwear
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