Beyond lending a name and a face to promote a branded product that's already been developed, a number of actors, musicians and other pop culture influencers are taking a shot of entrepreneurialism with inspiring new ventures based on their passions.
Over the past year, some of the biggest projects taken on by celebrities have included Rihanna introducing, Fr8me, her own beauty agency, Leafs by Snoop, Sarah Michelle Gellar's cooking subscription service, Moby's all-vegan eatery, Fabletics by Kate Hudson and a new online community from Ashley Tisdale called The Haute Mess.
One of the most unexpected projects of all is an apparel line from Tyler, the Creator called 'Golf,' which came about not because he loves the sport, but simply because the rapper is fond of the way the word sounds.
19 Celebrity Business Ventures
From Socialite Lifestyle Apps to Celebrity Vegan Bistros:
Laura McQuarrie — Dec 11, 2015 — Pop Culture
19
Neutral Rapper Fashions
The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing
18
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
17
Songstress Makeup Agencies
Singer Rihanna is Collaborating on a Beauty Firm Known as Fr8me
16
Rapper Cannabis Collections
Leafs by Snoop is a Premium Cannabis Line by Rapper Snoop Dogg
15
Anatomical Nail Art
The Lena Dunham Nail Art Collection Features Busty Decals
14
Celebrity Vegan Bistros
Moby's 'Little Pine' Serves All-Organic, Plant-Based Food and Drinks
13
Celebrity Activewear Shops
Fabletics by Kate Hudson Will Soon Open Its First Retail Store
12
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
11
Celebrity Cannabis Websites
Snoop Dogg's New Venture Merry Jane is an THC-Themed Online Platform
10
Culinary Children Subscriptions
Foodstirs Subscription Services is a Great Way to Get Kids Cooking
9
Creative Rapper Platforms
The 'Golf Media' App Provides a Glimpse into Tyler, the Creator's Mind
8
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
7
Lossless Music Streaming Platforms
Tidal is a Quality-Focused, Subscription-Based Music Service
6
Cruelty-Free Cooking Shows
Pamela Anderson's Vegan Cooking Show Makes Animal-Free Food Fun
5
Rapper-Guided Museum Tours
This App Combines Hip-Hop Lyrics with the Met’s Digital Gallery
4
Rapper-Curated Art Exhibits (UPDATE)
This Drake Sotheby's Collaboration Sets Art to Music
3
Vegan Meal Plans
The Beyonce Diet is Based Around the 22 Days Nutrition Challenge
2
Online Feminist Newsletters
The 'Lenny Letter' is Celebrity Lena Dunham's Online Publication
1
Rapper-Created Cartoons
'The Jellies' by Tyler The Creator is an Eccentric and Crass Cartoon
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Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Celebrity Lifestyle Brand Relaunches
Martha Stewart Relaunches Apparel, Gardening, and Home Lines
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
THC-Infused Beverage Lines
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Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Delectable Innovative Snack Lines
David Dobrik Launches DOUGHBRIK's Wavers
Vintage Campus Fashion
The Hollywood Breakfast Club Collection is for AMIRI Pre-Spring 2026
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Lifestyle Influencer-Backed Lines
Reformation Launches a New Collection with Influencer Nara Smith
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Fashion Rental Partnerships
Lulu Guinness X By Rotation Bring Iconic Handbags to the Scene
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
QSR-Based Golf Capsules
Taco Bell x Bad Birdie Launch a Limited-Edition Merch Collection
Skater-Inspired Fashion Crossovers
Depop x Tony Hawk Launched an In-Game Styles & Exclusive Edits
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Cult Beauty Retail Partnerships
Rhode Will Launch at Sephora, Marking Its First Retail Expansion
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Country Star-Backed Eyewear Collabs
Blenders Eyewear Taps Alana Springsteen as Brand Ambassador
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Playful Animal-Themed Fashion Capsules
Tyler McGillivary Has Debuted the Something Fluffy Capsule
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Gen X-Targeted Fashion Labels
REGALO Studios Launches a Brand Embracing Lives Lived and Living
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Media-Backed Creator Platforms
BET Launches a Creator Studio with ‘The Jason Lee Show’
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Athlete Marketing Platforms
Faves Was Built by Pro Athletes and Fintech/Adtech Experts
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Juxtaposed Collab Elevated Fashion
Hollywood Ranch Market Joins Wildside by Yohji Yamamoto
Date Night-Inspired Womenswear Collections
Tyler McGillivary's Date Night Capsule Turns Heads
Botanically Inspired Fashion Lines
Burberry x Highgrove Mix Fashion & Environmental Stewardship
Collectible Design Platforms
The Side Hustle Gallery by Kelly Wearstler Expands Collectible Design
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Ultra-Playful Bag Charm Lines
The Goldbelly x FEED Market Tote & Mom & Pop Charm Line is Whimsical
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Country Music-Inspired Apparel Campaigns
TravisMathew Taps Alana Springsteen and Dylan Gossett
Celebrity-Backed Skincare Brands
Savannah James' Reframe Beauty Arrives on the Market
Candy-Inspired Tonal Streetwear Launches
Skylrk Candy Drop Launches Candy-Hued Streetwear
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Collaboration Prepackaged Plant-Based Foods
Gosh! and Urban Eat Partnered for Plant-Based fare
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Charity Celebrity Closet Sales
Vestiaire Collective & Paris Hilton Debut a Charity Closet Sale
Artist-Forward Fashion Partnerships
Pacsun Continues Pac Artist Network Series with Randy Perez
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Luxury Brand-Backed Musical Releases
The GUESS Brand Partnered with Matteo Bocelli
Plant-Based Burger Diner Partnerships
Beyond Meat and Hard Rock Cafe Announced a Partnership
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Professional Golfer Sponsorship Agreements
BYLT Partners with Three Professional Golfers in 2026
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Collaborative LNY Shirts
Billionaire Boys Club Partners with Potluck Club for an Exclusive Design
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Las Vegas-Inspired Fashion Capsules
Dinner Service New York Debuts the Las Vegas Collection
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Plant-Based Recipe Kit Meals
GRUBBY and Bosh Partnered to Help Consumers Celebrate Veganuary
Singer-Collaborative Activewear Capsules
FKA Twigs and On Join on the Body is Art Collection
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Chef-Led Mushroom Marketing Initiatives
The Mushroom Council Taps Matty Matherson
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Band-Inspired Limited-Edition Apparel Lines
Vineyard Vines Has Partnered with Zac Brown Band
Charitable Food Initiatives
Wild Turkey x Andrew Babish Launch a Charitable Friendsgiving Campaign
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Women-Led Talent Management Firms
Former TalentX and YMU Group Execs Announce Glossary Artists
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Meatless Innovation Platforms
Beyond Test Kitchen Invites At-Home Cooks into Product Development
Mixtape Merch Capsules
Nicholas Daley Designs New Merchandise for Echo45 Sound System
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Cannabis Art Ventures
Snoop Dogg Presented the 'Rich N Infamous: the Joint Venture' Art Launch
Plant-Based Wellness Digital Storefronts
The Sisters of the Valley Debuts a New Digital Storefront
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Fermented Vegetable Meat Alternatives
GRUBBY and Symplicity Collaborated on Limited-Edition Dishes