Beyond lending a name and a face to promote a branded product that's already been developed, a number of actors, musicians and other pop culture influencers are taking a shot of entrepreneurialism with inspiring new ventures based on their passions.
Over the past year, some of the biggest projects taken on by celebrities have included Rihanna introducing, Fr8me, her own beauty agency, Leafs by Snoop, Sarah Michelle Gellar's cooking subscription service, Moby's all-vegan eatery, Fabletics by Kate Hudson and a new online community from Ashley Tisdale called The Haute Mess.
One of the most unexpected projects of all is an apparel line from Tyler, the Creator called 'Golf,' which came about not because he loves the sport, but simply because the rapper is fond of the way the word sounds.
19 Celebrity Business Ventures
From Socialite Lifestyle Apps to Celebrity Vegan Bistros:
Laura McQuarrie — Dec 11, 2015 — Pop Culture
19
Neutral Rapper Fashions
The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing
18
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
17
Songstress Makeup Agencies
Singer Rihanna is Collaborating on a Beauty Firm Known as Fr8me
16
Rapper Cannabis Collections
Leafs by Snoop is a Premium Cannabis Line by Rapper Snoop Dogg
15
Anatomical Nail Art
The Lena Dunham Nail Art Collection Features Busty Decals
14
Celebrity Vegan Bistros
Moby's 'Little Pine' Serves All-Organic, Plant-Based Food and Drinks
13
Celebrity Activewear Shops
Fabletics by Kate Hudson Will Soon Open Its First Retail Store
12
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
11
Celebrity Cannabis Websites
Snoop Dogg's New Venture Merry Jane is an THC-Themed Online Platform
10
Culinary Children Subscriptions
Foodstirs Subscription Services is a Great Way to Get Kids Cooking
9
Creative Rapper Platforms
The 'Golf Media' App Provides a Glimpse into Tyler, the Creator's Mind
8
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
7
Lossless Music Streaming Platforms
Tidal is a Quality-Focused, Subscription-Based Music Service
6
Cruelty-Free Cooking Shows
Pamela Anderson's Vegan Cooking Show Makes Animal-Free Food Fun
5
Rapper-Guided Museum Tours
This App Combines Hip-Hop Lyrics with the Met’s Digital Gallery
4
Rapper-Curated Art Exhibits (UPDATE)
This Drake Sotheby's Collaboration Sets Art to Music
3
Vegan Meal Plans
The Beyonce Diet is Based Around the 22 Days Nutrition Challenge
2
Online Feminist Newsletters
The 'Lenny Letter' is Celebrity Lena Dunham's Online Publication
1
Rapper-Created Cartoons
'The Jellies' by Tyler The Creator is an Eccentric and Crass Cartoon
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High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Album Merch Capsule Drops
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Entertainment-Driven Distilleries
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Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Celebrity Coffee Machines
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Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
Singer Festival Merch Capsules
SKYLRK Bieberchella Capsule Launches for Coachella 2026
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Luxury Makeup Artist Partnerships
Charli XCX and YSL Beauty Partnered for a New Campaign
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Vintage Campus Fashion
The Hollywood Breakfast Club Collection is for AMIRI Pre-Spring 2026
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Lifestyle Influencer-Backed Lines
Reformation Launches a New Collection with Influencer Nara Smith
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
QSR-Based Golf Capsules
Taco Bell x Bad Birdie Launch a Limited-Edition Merch Collection
Skater-Inspired Fashion Crossovers
Depop x Tony Hawk Launched an In-Game Styles & Exclusive Edits
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Music Brand Sponsorships
True Religion Has Sponsored Rolling Loud Orlando With a Branded Capsule
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Celebrity-Supported Chef-Crafted Restaurant Concepts
goop kitchen is Expanding to New York City
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Playful Animal-Themed Fashion Capsules
Tyler McGillivary Has Debuted the Something Fluffy Capsule
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
Celebrity-Supported Luxury Fragrance Launches
Valentino Beauty Teases an Upcoming Fragrance Launch
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Culturally Inspired Fall-Ready Streetwear
BAPE Introduces its Connect with People Collection
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Athlete Marketing Platforms
Faves Was Built by Pro Athletes and Fintech/Adtech Experts
Immersive Athlete-Focused Ambassador Programs
Freaks of Nature Announced the Freak Team Program
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Date Night-Inspired Womenswear Collections
Tyler McGillivary's Date Night Capsule Turns Heads
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Botanically Inspired Fashion Lines
Burberry x Highgrove Mix Fashion & Environmental Stewardship
Collectible Design Platforms
The Side Hustle Gallery by Kelly Wearstler Expands Collectible Design
Ultra-Playful Bag Charm Lines
The Goldbelly x FEED Market Tote & Mom & Pop Charm Line is Whimsical
UV Protective Lifestyle Accessories
Velvet Eyewear Expands Its Velvet Trends Trademark
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Celebrity Tech Retail Partnerships
Shaquille O'neal Joins the Innovation Retail Platform tm:rw
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Media-Backed Creator Platforms
BET Launches a Creator Studio with ‘The Jason Lee Show’
Candy-Inspired Tonal Streetwear Launches
Skylrk Candy Drop Launches Candy-Hued Streetwear
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Circular Fashion Creator Programs
Visa and GFA Support Emerging Regenerative Designers
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Artist-Forward Fashion Partnerships
Pacsun Continues Pac Artist Network Series with Randy Perez
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Luxury Brand-Backed Musical Releases
The GUESS Brand Partnered with Matteo Bocelli
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Plant-Based Burger Diner Partnerships
Beyond Meat and Hard Rock Cafe Announced a Partnership
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Professional Golfer Sponsorship Agreements
BYLT Partners with Three Professional Golfers in 2026
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Nutrition Ecosystem Restaurants
Fork to Fit Kitchen links meals, fitness, and wellness tracking
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Las Vegas-Inspired Fashion Capsules
Dinner Service New York Debuts the Las Vegas Collection
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Plant-Based Recipe Kit Meals
GRUBBY and Bosh Partnered to Help Consumers Celebrate Veganuary
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Chef-Led Mushroom Marketing Initiatives
The Mushroom Council Taps Matty Matherson
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Band-Inspired Limited-Edition Apparel Lines
Vineyard Vines Has Partnered with Zac Brown Band
Charitable Food Initiatives
Wild Turkey x Andrew Babish Launch a Charitable Friendsgiving Campaign
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Creator-Inspired Board Games
MrBeast Brings His Viral Challenges and Competition Style Home
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Meatless Innovation Platforms
Beyond Test Kitchen Invites At-Home Cooks into Product Development
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Women-Led Talent Management Firms
Former TalentX and YMU Group Execs Announce Glossary Artists
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Cannabis Art Ventures
Snoop Dogg Presented the 'Rich N Infamous: the Joint Venture' Art Launch
Tastemaker-Starring Father's Day Campaigns
Psycho Bunny Launches 'This Is Generational Wealth'
Plant-Based Wellness Digital Storefronts
The Sisters of the Valley Debuts a New Digital Storefront
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries