Although guys are all about looking cool and tough, these featured bromantic pictorials show a different side to that hard exterior. Sharing the love with a friend is never a bad thing, and more magazine publications and ads are incorporating bromance into its campaigns.
From bromance fashion ads to bromantic sports drinks, there appears to be nothing more manly than getting cozy with a guy friend.
Implications - Consumers are often drawn to products that are capable of depicting alternative stereotypes and conventions. Businesses and companies will benefit by providing consumers with products and services that bear unlikely or unexpected characteristics or qualities. In doing so, they will be recognized as a company willing to take risks to appeal to a wider clientele.
13 Bromantic Pictorials
13
Bromantic Advertorials
The Dolce & Gabbana Fall 2010 Campaign Will Have You Drooling
12
Bromance Photography
Steven Beckly Captures Moments Between Two Men
11
Bromance Fashion Ads
Armani Jeans F/W 08-09 Shows Physical Male Bonding
10
Beach Bromance Fashion
H&M Shows Aquatic Male Bond For Summer 2009
9
Superhero Bromances
Robin Gets Intimate With Batman's Mask in Exterface's 'Boywonder'
8
Bromantic Snuggle Shots
Photographer Erik Osberg Shares the Love
7
Bromantic Black-Tie Fashion
The Dolce & Gabbana 2010/2011 Winter Lookbook Models Stick Together
6
Bromantic Greaser Beachtography
The DELUXE '1956' Collection Gets Down and Dirty for Huge Magazine
5
Grungy Bromantic Spreads
The Rogue Fall 2010 Campaign is Hipster United
4
Blockbuster Bromances
The Unspoken Cinematic Love of Iconic Dynamic Duos
3
Bromance Etiquette Lessons
'Man Smacks' Shows Bros How to Express Brotherly Love'
2
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
1
Bromantic Documentaries
'Brostitute with Tom Roth' Parodies the Love Between Bros
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Violent Advertising
Amnesty International Furious at Dolce & Gabbana Ad
Barely There Rooftopography
Manuel Nogueira Photography Captures Soft Sensual Moments
Bromantic Advertorials
The Dolce & Gabbana Fall 2010 Campaign Will Have You Drooling
Bromance Photography
Steven Beckly Captures Moments Between Two Men
Vivid Romantic Photography
'Bis-Sextilis' by Exterface Shows Young Gay Lovers
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
Birthday Suit Beggar Art
Erica Simone Bares it All for the Camera Lens
Intimate Portrait Photography
Sarah Rose Smiley Captures Breathtaking Images
French Chic Fashiontography
Isabeli Fontana Covers Harpers Bazaar Russia March 2010
Beach Romance Ads
Sizzling Seaside Fun in Armani Exchange S/S ‘09
Splashing Magazine Covers
Leonardo DiCaprio Esquire Editorial Reveals His Idols
Beach Fun Ads
Allen Cox Gets Aquatic For Spring/Summer 2009
Bromance Fashion Ads
Armani Jeans F/W 08-09 Shows Physical Male Bonding
Scruffy Hipster Lookbooks
Bedwin & The Heartbreakers Fall/Winter 2010 Collection
White Denim
Armani Jeans SS 08 Ads are White Hot
Minimalist Portrait Photography
Valeria Heine Captures Dark and Simple Images
Nude Pond Photography
Viktor Vauthier Captures Sultry Images in an Aquatic Setting
Beach Bromance Fashion
H&M Shows Aquatic Male Bond For Summer 2009
27 Insights into Modern Romance
From Twilight Vampire Love to Self-Kissing
Fur-Clad Superheroes
Naomi Campbell as Naughty Catwoman in Vogue Russia
Dancing Billowtography
Ed Purnomo is a Visionary Photographer
Superhero Bromances
Robin Gets Intimate With Batman's Mask in Exterface's 'Boywonder'
Fashion on the Rocks
Lara Stone Channels Brigitte Bardot at Beach in W Magazine
Hitchhiking Flappers
Fashion Photography by Anna Zaboeva Showcases Her Inventiveness
Negative Space Faces
Stunning Black Hole Photography by Andre Wagner
Promiscuous Bisexual Photoshoots
'Hello Sailor' by Exterface Featured in DNA Magazine
Portrait Photography Evolved
Lou O'Bedlam's Superb Tumblr and Flickr Portraiture
Angular Hipster Hair
Distracting ‘dos in the Dior Homme HUgE Magazine Shoot
Naughty Superheroes
Culture Magazine's Boy Wonder Packs the Heat
Fist Pumping iPhone Apps
Tingalin Puts Seaside Heights in Your Hand
Grungy Redhead Shoots
James Mahon Captures Stunning Street Photography
Royal Rags Fashiontography
Mens Dolce & Gabbana Does Military Meets Monarch for VMan
Hip Greaser Fashion
The Deluxe 2010 Spring Collection is Cooler than Cherry Cola
Hot Western Couture
D & G Goes Country Inside Dazed & Confused Spring 2010
Viral Female Drinking Games
‘Hoes Stouting Hoes' is the Spinoff of 'Bros Icing Bros'
Lesbianesque Supermodel Ads
Longchamp Goes GirlxGirl With Kate Moss & Pivovarova
Grainy Youth Photography
Dimitri Karakostas is "The Real Bart Simpson"
Raven-Haired Editorials
Michael Tintiuc Rocks Dark, Gothic Looks for HUgE Magazine
Clark Kent Menswear Ads
Giorgio Armani Fall 2010 Campaign is Perfect for Your Alter Ego
Untold Secretography
David Kavaler 'Secrets' Series is Utterly Revealing
Freaky Collage Photography
Daniel Gordon Creates Bizarre 3D Compositions
Adventurous HDR Photography
Dave Hill Adds Depth to Treasure Hunting & Motorbiking
Beach Martial Arts Ads
Daria Strikes a Pose for Matthew Williamson H&M Summer ‘09
15 Enhanced Water Discoveries
From Hibiscus Beverages to Oxygenated Water
Quirky Shower Shoots
Dan Monick Photography Captures Fun Parties I Want to Attend
City Slicker Fashion
Gen Husmains Models ‘Modern Coats' in Men's Vogue China
Fragrant Confetti Photography
The Joshua Scott Lola Series Captures Intangible Scents
Studded Plaid Menswear
The Riccardo Tisci 'Heavy Luster' Editorial for Givenchy
Mobster Menswear Editorials
'Kings Highway' in BlackBook April 2010 Shows the Life of a Go-Getter
Dapper Menswear Ads
The Windsor Fall 2010 Campaign Oozes Class
Bromantic Black-Tie Fashion
The Dolce & Gabbana 2010/2011 Winter Lookbook Models Stick Together
Tailored Rebel Menswear
'Urban Feelings' by Philipp Jelenska Updates the James Dean Aesthetic
Amplified Nature Photography
'Under the Magnifying Glass' by 'le mak' is Up Close and Personal
Cosmic Menswear Lookbooks
The JULIAANDBEN Spring/Summer 2011 Collection is out of this World
Withdrawal Editorials
Balmain Homme Absolut Man Looks Like He's Facing a Nic Fit
Designer Drinks
The Dolce & Gabbana Cocktail Makes for Fashionable Drinking
Desert Superhero Fashion
Cat Power in V Magazine
Unzippable Menswear
Tomohiro Tokita's Metallic Outerwear Collection
Psychedelic Commercials
Matthew Williamson For H&M Line Defies the Monotone World
80s Power Suits
'They Might Be Giants' Red Models Exclusive Channels Bright Menswear
Countryfied 'Twilight' Parodies
Colt Ford's 'Chicken and Biscuits' is a Hilarious Music Video
Facebook Beverages
VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE)
Buck-Banging Jackets
The Dolce and Gabbana 3-In-1 Coat is Worth the Pretty Penny
Modern Elegance Editorials
‘Discreet Charm' in VMan Scandinavia Spring 2010 is Serious
Normal-Looking Models
Deluxe 2009 Lookbook Forgoes Pretty Faces
Godzilla Shadow Photography
David Favrod Copes With His Cultural Divide Through Art
Letterman Jacket Revivals
Japan's Deluxe Gets Fashion Forward by Going Back
Blended World Cup Horns
The 'Will It Blend?' Vuvuzela World Cup 2010 Edition
Futuristic Trysts
Behind-the-Scenes Shots From the Madonna MDG Sunglasses Campaign
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
Male Pin-Up Makeup
'Ta Taa Tartan' in Blend Magazine #2 Adds Moles & Red Lipstick
Beverage Promo Parodies
Steve Nash is the Most Ridiculous Man in the World
Classic Portrait Fashiontography
'Birthday Boy' for the Dolce & Gabbana Menswear 20th Anniversary
Guido Vampire Parodies
The Jersey Shore Cast in ‘Friggin Twilight' is Hilarious
Exclusive Big Apple Kicks
The Vans MLB New York Mets Shoes Get You to the Game
NYC Garbage Art 2
Trash for Baseball Fans
Blockbuster Bromances
The Unspoken Cinematic Love of Iconic Dynamic Duos
Nerdy Old Spice Parodies
The 'Study Like a Scholar, Scholar' Video Encourages Higher Grades
Drinking Game Movie Parodies
See Luke Skywalker Get Iced in 'Bros Icing Movies'
City of Capone Kicks
The Vans MLB Chicago Cubs Set is Too Badass For Words
Faux Frozen Photography
'Frozen' by Marcin Cecko Will Have You Wishing for Spring
Oil Spill Clean-Up Parodies
The Greenpeace ‘ScamWow' Spoofs on Serious Matters
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
Controversial Documentaries
‘Sarah Palin's Alaska' Irks Environmentalists
Retro LA Jersey Kicks
The Vans MLB Los Angeles Old Skool Set Relives the Glory Days