To celebrate the birthday of the Brothers Grimm, these fantastical fairy tale fashion finds blend make-believe with reality for superb results.
The Brothers Grimm were writers in the 19th century who created some of the most classic tales ever written including Cinderella, Hansel and Gretel, Snow White, Rapunzel and The Frog Prince, among several others. These tales come to be the inspiration for the fantasy fashion shoots, spreads, editorials and items you'll find here that range from dream-like to darkly sinister.
Each style draws a specific fairy tale characteristic that helps to accentuate the overarching theme that is trying to be reinforced; fashion is a playground where dreams become reality and even some realties become dreams.
35 Fairy Tale Fashion Styles
Celebrate the Birthday of the Brothers Grimm with These Darling Finds:
Michael Hemsworth — Dec 20, 2012 — Fashion
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Dark Fairy Taletography
The Morbid Photo Manipulation of Larissa Kulik
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Fairytale Wedding Gowns
The Jesper Hovring Spring 2012 Campaign Stars a Romantic Anne-Sofie List
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Countryside Fairy Tale Captures
The Harper's Bazaar UK December 2012 Issue Stars Josephine Skriver
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Realistic Fairytale Photos
Vera'S Photography takes Cues From 'The Princess and the Pea'
30
Pastel-Petaled Photoshoots
The Aline Weber for Numero #132 April 2012 Editorial is Ethereal
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Ravishing Repunzel Photography
This Lina Tesch Natalia L. Photoshoot is a Fashionable Fairytale
28
Green Fairytale Fashion
The Adhesif Clothing Line is Alice in Wonderland-Inspired
27
Edgy Fairy Tale Editorials
The Twisted Katarzyna Widmanska Alice in Wonderland Spread
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Fairytale Wedding Dresses
The Disney Fairy Tale Wedding Collection is for Grown-Up Princesses
25
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
24
Fiery Fairy Tale Photography
Sebastien Vincent 'Alice in Wonderland' Captures Make-Believe Beauty
23
Ethereal Gothic Beauty Editorials
The Vogue Japan 'The Scarlet Focus' Photoshoot is Darkly Dreamy
22
Fairy Tale Flapper Lookbooks
The GHD Scarlett Collection Campaign Features a 1920s Snow White
21
Fairy Tale Fashions
The Season's Best Haute Couture by Justin Wu for L'Officiel Ukraine
20
Gothic Fantasy Fashion
The Alice Auaa Spring 2013 Collection is Magically Theatrical
19
Gowned Fantasy Editorials
The WSJ Magazine 'Dream Weavers' Photoshoot Stars Stella Tenant
18
Sultry Crimson Captures
The Lost in Paradise Design Scene Editorial is Rose-Hued and Ravishing
17
Enchanted Forest Fashion Photos
The 2012 Cotton Candy Punk Couture Shoot is Ethereal
16
Enchanting Storybook Cosmetics
The Disney and Sephora Cinderella Makeup is a Wish Come True
15
Grimm Fairytale Photography
Dead Princess by Bruno Vilela
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Fairytale Gowns
Jason Wu Fall 2009 Charms New York Fashion Week
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Gothic Fairy Taletography
Germany's ‘Wahre Maerchen' Surreal Photo Exhibit
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Floral Religious Ediorials
The 'I Don't Believe (in Fairy Tales)' Series by Dejan Kovacevic
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Theatrical Fairy Tale Designs
The Rodarte for Don Giovanni Costumes are Breathtaking
10
Fairy Tale Photography
The Sleeping Beauty in the Wood Series is Sweetly Romantic
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Fairy Tale Fashion Shoes
Footwear by 'Miss L Fire' Fit For Cinderella and Snow White
8
Watercolor Fantasy Couture
'Pure Wonder' in Vogue Italia
7
Magical Mermaid-Like Spreads
The Singles Korea August 2011 Editorial is Inspired by Fairy Tales
6
Exaggerated Garden Accents
Flowers & Butterflies Abound in 'Fairy Tale' by Oskar Cecere
5
Fantastical Fashion Fairytales
The CR Fashion Book 'Lucho and Juliet' Editorial is Creepy-Chic
4
High-Fashion Fairy Tales
'Christian Lacroix and the Tale of Sleeping Beauty' Reworks Fables
3
Flirty Fairy Tale Fashion
The Erin Fetherston Fall 2012 Collection is Fun and Youthful
2
Charming Fairy Tale Chambers
The 'Once Upon a Time' Room by Ontwerpduo is Magically Magnificent
1
Fairytale Weddings
Disney Weddings Makes Your Nuptials a Royal Affair
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Patterned Floral Gardening Clogs
story mfg. and Crocs Join Forces on a New Pair of Gardening Clogs
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Y2K Aesthetic-Inspired Apparel
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boohoo Boasts the Spring Awakening Collection
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The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Winter-Ready Sci-Fi Fashions
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Free People x Eliza Faulkner Offer A Playful Take on Modern Romance
Romantic Regency Series Fashions
The DEICHMANN Bridgerton Collection is Feminine
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Tailored Americana Summer Fashion
ERL Introduces its New Poison Ivy Collection for SS26
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
Statement-Making Fall Collections
Auteur Studio's Fall 2025 Collection Evokes Sculptural Elegance
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Gothic Romance Retail Collabs
Bloomingdale's X "Wuthering Heights" Celebrates a Filmic Retelling
Tactical Natural Clothing Collections
The Snow Goose by Canada Goose Collection Has 60 Pieces
Illustrative Tech Accessories
CASETiFY Celebrates Richard Scarry's Playful Work
Workwear-Themed Fashion Team-Ups
Timberland and TELFAR Announce Another Autumn Collaboration
Collaborative Workwear Tailoring
Engineered Garments x Brooks Brothers FW25 Redefines Formalwear
History-Inspired Apparel Collections
The Scorpion & The Frog is Denim Tears Thoughtful Collection
Literary Anniversary Clothing Ranges
The New Yorker x J. Crew Capsule Collection is Celebratory
Whimsical Couture Settings
Chanel Spring Summer 2026 Couture Show Staged Amid Giant Mushrooms
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Summer-Forward Danish-Designer Apparel
UNIQLO x Cecilie Bahnsen Partner for 'Shapes of Poetry'
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
California-Inspired Apparel Collections
ERL's California Holiday Line Channels American Nostalgia
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Anime-Inspired Graphic Apparel
Studio Ghibli and Uniqlo UT Launch A Whimsical Collection
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
High Renaissance-Inspired Fashion Capsules
Balenciaga Embraces Artistic Techniques in New Capsule
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
Thematic Vampire-Film Clogs
The 'Twilight Crocs Collection' Features Character Jibbitz
Fashionable Valentine's Day Collections
AKIRA's Valentine's Day Collection is Stylish and Chic
Lunar New Year Fashion
The Barbour x Feng Chen Wang Collection Celebrates the Year of the Horse
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Family-Wear Minimal Fashion
Soshiotsuki × Zara Debuts a Sense of Togetherness Collection
Window-Fashion Design Brand Celebrations
TWOPAGES Curtains Hosted a Special Brand Day
Luxury Storybook-Themed Childrenswear
Designer Rachel Riley Honors Eloise's 70th Anniversary
Romantic Everyday Apparel
UNIQLO x Cecilie Bahnsen SS26 Blends Softness with Function
Luxe Cartoon-Adorned Apparel
Acne Studios Launches a Playful Collaboration with Moomin
1990s Tennis Culture Capsules
The Brooks Brothers x Prince Collection Features Vintage Graphics
Star-Studded Fashion Collections
Balenciaga's Winter 2025 Campaign is Shot in the Biarritz Hotel
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Timeless Holiday Apparel Collections
Edward Fraiser Clothing Has Launched a Holiday Collection
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Whimsical Beauty Collabs
For Good x LoveShackFancy Bring a Fairytale Twist
Minimal Tailored Fall Fashion
Galilee by Sea Fw25 Reveals Monochromatic and Refined Menswear
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Debut golf fashion series
The Carnival Golf Collection is a new range inspired by golf culture
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Identity-Exploring Clothing
Muted Desires Chapter 5 “Shapes We Take” Capsule Explores Archetypes
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Date Night-Inspired Womenswear Collections
Tyler McGillivary's Date Night Capsule Turns Heads
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Fall Technical Fashion Capsules
Daisuke Tanabe’s Fw26 Collection Presents Apparel with Layers
Scrapbook-Inspired Fall Fashion
DIGAWEL Designs the Creative Class Uniform Capsule for FW25
Wearable Art Streetwear
A Day’s March Transforms Jan Håfström’s Artwork into Wearable Streetwear
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Morbid Apparel Collections
True Crime Collective's 'Killer Clothing' is Inspired by Infamy
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Halloween-Themed Jewelry Collections
GIRLS CREW Unveiled Disney Halloween Jewelry
Illustrated Character Capsule
Magniberg Collaborates with Moomin on Limited Apparel Collection
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Rebellious Clog Collaborations
The Jean Paul Gaultier x Crocs Capsule Fuses Function with Couture
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Superhero-Themed Breathable Clogs
The Fantastic Four and Crocs Launches a Classic Clog
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
British Sartorial Heritage-Inspired Collections
Vivienne Westwood Presents Its Fall 2025 Line
Punk History Apparel
The War of the Three Kingdoms Fuses 17th-Century Rebellion with Punk Design
Opulent Holiday Apparel Lineups
Brunette The Label Launches its Festive New Holiday Collection
Creature-Themed Amphibian Footwear
The ESENES Worldwide Frog Clogs Have a Slip-On Style
Scandinavian-Inspired Winter Jackets
Scandinavian Edition Jackets are Stylish and Eco-Conscious
Collaborative Anime Jewelry
Flaire & Co. Launched its Anime-Inspired 'The Halloweeb Collection'
Wallpaper-Inspired Pajama Ranges
Barneby Gates and Stripe & Stare Partnered for Pajamas
Seasonal Casual Apparel
ERL Holiday Has a Limited Run of Clothing & Accessories Made in California
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Wizard-Themed Apparel Lines
PUMA Partners with the Harry Potter Universe on a New Collaboration
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Spooky Pajama Sets
Patpat is Promoting a New Seasonal Line of Coordinated Halloween Pajamas
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Dystopian Series Apparel
SHEIN and Lionsgate Launch 'The Hunger Games Collection'
Stunning Holiday Fashion Capsules
Akira’s Holiday Collection is Chic and Eye-Catching
Custom Storytelling Audios
'Fairy Tales Narrated With Your Voice' Brings Magic to Bedtime Stories
Kid's AI Storytelling Platforms
Fairy Tales World: Kid Stories Narrates, and Explore Classic Tales
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Naturally Dyed Sleepwear
Our Legacy Work Shop x Magniberg Expands the Natura Home Collection
Conceptual Fashion Collections
House of Errors Bellavera Capsule Imagines a Surreal Greek Getaway
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Infant Outerwear Collections
Petit Lem Introduces New and Trendy Winter Outerwear for Children
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Wintry Disney Ski Apparel
BoxLunch Launched a Mickey Mouse & Friends Ski Collection
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Seasonal Fashion Ranges
Grand SS26 Collection Explores Relaxed Tailoring and Layered Textures
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Anniversary-Celebrating Runways Shows
Erdem New Capsule is Titled 'The Imaginary Conversation'
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Anniversary-Celebrating Intricate Scarf Lines
Cressida Bell Showcases Great Attention to Detail
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child